Website analytics software helps you to monitor all visitor activity within your website so that you can improve your user experience effectively. This software usually gives various other features that help to optimize your website further, including conversion funnels, session playback, chat, polls, form analytics, and more.
If you want to
keep improving your conversion rate, you have to keep optimizing your
website design for better performance. This may include replacing some
web elements in some areas within your website, adding new elements to
your web pages, or removing the existing web elements. But, how do you
know which elements you need to replace, add, or remove? How to
effectively redesign your website to maximize your conversion rate? The
answer lies in monitoring your visitors’ behaviors.
important for you to monitor your visitors’ activity while they are
browsing your website. Why? That’s because, by monitoring their
activity, you can understand what they really want, and how they
interact with your website. You can understand why they complete certain
actions within your website, such as completing a subscription form,
and why they choose to abandon your website. This way, you can formulate
the best way to improve your conversion rate by keeping the elements
that are attracting a lot of attention of your visitors and discarding
the elements that don’t attract any attention from your visitors.
using this software, you can easily find the reason why you get your
current conversion rate, and how you can improve your conversion rate to
earn more profit from your business. These are some tips you can follow
to choose the best website heatmap analytics software for your
website heatmap analytics software offers their services with tracking
limitation. So, you cannot track all pageviews within your website, you
cannot track unlimited websites, you cannot record every session, and
there are other limitations that you have to pay attention to. Depending
on the plan that you choose, you might get less restriction in using
the software, but it may cost you more money. So, the first thing that
you need to do is to see the tracking limitation offered by the software
and find the one that is best suited to your current website traffic.
heatmap analytics software only offers a heatmap tracking tool without
any additional features, and some others offer additional features to
enhance your website optimization process. The best way to choose the
right software for you is to pick the one that offers various useful
tools to help improve your conversion rate. After all, conversion is the
most important thing that you have to focus on when using this
software, not just the comprehensiveness of the tracking tool.
if the software offers any third-party integrations that you can use.
Remember that you may need to use the software along with your existing
platform, such as CMS or eCommerce platform. If the software doesn’t
provide any integration feature, you may need to use other additional
tools just to complete your optimization process. So, it is preferable
to choose the software that offers third-party integrations or plugins,
because it is easier to set up and use with your existing platform.
heatmap suite is the core functionality of this software, and you have
to take a look at the features offered by the software. If it
offers comprehensive heatmap and analytics features for your website,
then it is a good software to use. If it offers only one or two heatmap
tracking features, such as click heatmaps and scroll heatmaps only, then
this software may not be able to help you to fully monitor your
visitors’ activity and optimize your website.
you want to choose the best website analytics software for your
business, you have to follow four simple tips. First, you have to take a
look at the tracking limitation offered by the software and match it
with your current website traffic. Second, you should pick the one that
offers additional features that help to improve your conversion rate
effectively. Third, you should pick the software that offers third-party
integrations or plugins that allow you to integrate with your existing
platform. And fourth, you should pick the one that offers a
comprehensive heatmap suite to track your website.