Search engine market share |
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Search engine market share |
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Google still ahead in the search engine raceGoogle's market share continues to grow in the second quarter of 2005. Apparently not, at least not in the US of A. 5.65 billion queriesECommerce Times reports that Google's market share for search is increasing. In the second quarter of 2005 Google's US market share was 37.6 percent of all US search queries, compared to 35.9 percent in the first quarter. This equals some 5.65 billion queries. Note that we are talking about the number of search queries here, and not the number of visitors. Given that both Google, MSN, Yahoo! and Google provides all sorts of services, the number of visitors is not a good indicator for measuring search intensity. Yahoo! is loosing ground, in spite of its relatively new search engine (from 31.2 to 30.4), as is MSN with its new search engine technology (from 16.3 to 15.6). Ask Jeeves gainingThe small sibling, Ask Jeeves, has been climbing from a 5.3 to a 6.1 percent market share, which just confirms what we have argued before: Ask Jeeves should not be written off as a serious contender for the search engine throne. Small adjustmentsDo MSN and Yahoo! have reasons to worry? Probably not. We are talking about small changes here, and the long term trend may turn out to be different. Moreover, the pie grows larger every day, as more and more people become Web active. Then there is the international market to consider. As a matter of fact, the proportion given to Yahoo! and MSN seems suprisingly large, at least based on reports from webmasters on the amount of traffic these search engines generate compared to google. Google does, for instance, significantly more traffic to Pandia compared to Yahoo! and MSN than these figures should indicate. What the numbers do confirm, though, is that Google continues to be the dominant player in this market. The numbers are delivered by American media company ComScore. See also Webmaster World discussion.
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(July 20 2005) Given the efforts of Google's main competitors, MSN and Yahoo!, one should expect Google's search traffic to slow down somewhat.
