Using smaller pay-per-click search engines
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PAY-PER-CLICK SEARCH ENGINES

Using the SearchFeed pay-per-click search engine

From time to time Pandia is asked if there is any point in using one of the small or medium sized pay-per-click search engines. Isn't Google and Overture where all the action is?

Overture and Google AdWords are indeed the largest traffic generators in this market, and it makes perfect sense to make use of them.

However, using pay-per-click services like Searchfeed, Kanoodle and ah-ha can also be very efficient, for several reasons:

They are much cheaper than Overture and Google.

Overture and Google has more custormers than the smaller pay-per-click search engines, and due to the auction system chances are that the bids get higher.

Given that the smaller search engines are cheaper, you may safely use them to experiment: Learn what keyword combinations are the most efficient ones, how to formulate the best text ad copy etc.

Moreover, they do bring you traffic, and the conversion rates (that is the number of paying customers per visitor) may be just as high as for the major players.

SearchFeed logoOne of these alternative pay-per-click search engines is American SearchFeed.

Searchfeed's network spans more than 8,000 leading Web portals and industry specific sites resulting in over 8 million searches daily.

With Searchfeed.com, advertisers can launch online campaigns and attract targeted leads at a customizable cost per visitor -- regardless of budget size.

Searchfeed's automated bidding system prevents advertises from over bidding and helps avoid bid gaps. An extensive suite of campaign and research tools assists advertisers in creating, launching and executing their campaigns.

You may also integrate the Searchfeed search engine and text ads into your own site, thus getting some aditional revenue.

Commission is earned per click and for each new referral into the SearchFeed network. Multiple tools have been designed for the novice and expert alike to provide easy content integration without losing a site’s unique brand.

You can test Searchfeed.com by visiting SearchFeed and open an advertising or partner account.

SearchFeed home page
Read the Pandia Search Engine Marketing Tutorial
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