Sprout Social Review
Customized unified smart inbox, social CRM tools, leading scheduling and publishing tools, refined analytics and customer feedback, quality customer support features, helpdesk integration, live activity updates.
No free version
Sprout Social Software has been created for those users out there who find managing the domain of social media a tough job.
The arena of internet marketing today is largely dominated by the
social networking media. Enterprises not only need to have a presence in
the social media but also need to have an understanding of the entire
arena in order to assess and cater to the demands of the customers. And
this is where Sprout Social software comes in.
Features of Sprout Social
social offers variety of features to make social media management a
hassle free task. Some of the features includes social CRM, Analytics,
Team Collaboration and Help Desk.
the keyword-monitoring feature of the Sprout Social Software users can
get to know how their brand is faring in the social networking domain.
This feature of the software looks for related brand searches, hunts for
potential followers with similar areas of interests, assesses
competition and keeps the user updated on industry news.
analytics feature of the Social Sprout software allows the user to have
unlimited reporting and exporting options across multiple accounts. The
software mashes up the group, profile-level and roll-up analytics to
present a report assessing the performance as high level or low level.
The feature allows the user to have customized account with their own
logo making it the best tool that an agency with multiple clients could
For a business to flourish,
it is important to take a look at the demands and enquiries of the
customers, assess the problem areas and provide a solution to it as fast
as possible. And the Helpdesk feature of the Sprout Social software
allows you to create, track and manage support issues within no time at
all. With this feature, the user can turn the social media conversations
into customer service tickets, whereupon, resolution can be achieved by
establishing a coordination between the social media team and customer
Engaging and interacting
with the customers is a major criterion to succeed in any business. And
with the engagement feature of the Sprout Social software, users can
achieve this target much more easily and simply. The Response Rate
metric allows users to assess how well they have been responding to the
demands of their clients.
collaboration is another aspect of the Sprout Social software, wherein
the user can divide and collaborate the entire workload in their team to
produce results efficiently in real time. With this feature you can
transmit messages across various departments to find out who can respond
to and take responsibility of the work at hand. The real time
collaborative feature of the software ensures that none of your efforts
are duplicated when responding to the customers.
CRM feature of the Sprout Social software allows users to handle their
relationship with the customers with simplicity and ease. The software
keeps a record of the entire history of the customers accessible
instantly. You can access the previous conversations anytime you wish to
do so- while browsing the smart inbox or while composing a message. And
the bidirectional system integration system, users can access the
records of the contacts much more easily.
the entire software with collaboration, smart inbox and all the other
features is available for access via mobile can definitely be said to be
one of the best features of the Sprout Social software. This feature
allows users and team members to interact and stay on a cohesive
platform regardless of their position or device.
This feature of the Sprout Social software allows the user to keep track of their posts, schedule and publish them. The feature called "ViralPost" allows your followers' engagement patterns and determine suitable time to publish post. If you're working as a team, you can view entire calendar as a team as well.
Selecting a Plan
Sprout Social software offers its customers three different kinds of
plans to select from, viz, standard, deluxe and premium. The standard
plan allows users to handle up to 10 profiles, access all in one social
inbox, brand monitoring and advanced publishing features. The Deluxe
program along with all the features of the standard program also allows
users to access helpdesk and Google analytics integration. The premium
plan allows users to access all the facilities offered by the standard
and deluxe programs along with certain complimentary features.
With affordable pricing and advanced features, the Sprout Social software can be said to be one of the many social media management software that allows users to seamlessly manage their social media campaigns.
Social Media Management Features