Category: Social media

Omgili is a search engine that indexes web-based discussion boards to see if your question might already be answered somewhere out there on the web. Since we reviewed Omgili back in 2006 it have kept evolving and now spiders Digg, MySpace and other social media sites for answers. I talked to Ran Geva, CEO at Omgili, to find out what’s new.

In January, I interviewed Geoffrey McCaleb, Lead Architect/Founder of Nsyght, to get a look at the process of creating a new search engine. Nsyght is a human powered search engine harnessing the power of bookmarks, and this week Geoffrey and his team launched Nsyght beta.

Yahoo! joins Google’s OpenSoical social web site standard.

PeekYou is not a people search engine, but rather an openly edited directory or white pages listing people’s online presence. The sit lets you locate other Internet users with a presence on the web and access a list of all relevant links to the person being searched.

Spokeo is a new kind of profile aggregator. It gathers information from social networking sites, but in stead of aggregating info from your various profiles, like MySpace, Last.fm or Ma.gnolia, it scoops up info on all of your contacts from a wide variety of sites. I find reason to warn against the side effects of services of this kind.

Integrating all of these efforts into your marketing mix will generate targeted, measurable traffic, leads or sales. With Universal Search growing in usage, it’s not a matter of if you should develop a social media marketing strategy, but when.

Nsyght is a fledgling human powered search engine, still in deployment mode, with the motto “Kick the algorithm to the curb”. Of course, every search engine needs an algorithm to find relevant web pages and rank the search results. So what are they up to at Nsyght? I asked Geoffrey to find out and got an interesting peek into the process of creating a new Web 2.0 service.

Internet technology develops at a dizzying speed. Insight into new and emerging Web behavior is crucial in order to make sense of the latest developments and contribute to the development of the Web of the future. What are the habits and skills of the so digital natives, theMillennials, the Google generation?