Category: Search engine marketing

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Tools for determenting the commercial value of sites.

Microsoft, Yahoo and Google have developed a detailed documentation about how they implement the Robots Exclusion Protocol (REP).
The search engines’ robots go wherever they want as long as they find links to follow. This means that they may index everything they find on your site or server unless you tell them explicitly not to.
There [...]

If you have done nothing to improve the search engine rankings of your web pages, here’s some advice that give results.

Google is including web site content found by using site search forms. Their spiders do test searchers when they find a form on a high quality web page.

One way of benchmarking online success is to beat your competitor. Pandia takes a look at online services that try to measure the traffic of web sites.

Last month the Google Quality Rater’s handbook was leaked online. This is what Google deems important when judging the quality and relevance of a site.

Pandia welcomes ACS as a new sponsor and presents social media marketing guru Neil Patel and his colleagues.