Category: Search engine marketing

Matt Cutts has announced that W3C Validation and clean coding does not factor into search engine rankings. There are other benefits to having a validated website, but there is nothing in Google’s algorithm that will increase SERPS.

All the major search engines have their own image search engines. These may actually generate a lot of traffic. Here’s how you attract image search visitors to your site.

In these tough times you want to make sure your bottom line is at optimal conditions, and pay per click (PPC) can assist in these goals. Here are ten tips and tricks to help you increase conversions and reduce costs. In essence, you want to persuade the buyer that you have the highest quality item for the lowest price compared to the competition.

PPC advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that managing PPC can be quite an exhausting and overwhelming task. To simplify it, you can enter your keywords and create ad variations, but there is so much more to PPC than just that.

Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. Since Bing is brand new many of you are wondering how their algorithm works and how to get to the top organic search results. It seems like Bing looks at back links more than it does at a pages actual content. Here are five steps to top rankings in Bing.

Pandia discusses the role of search engine rankings in online marketing and reviews a new tool that helps you keep track of your own results.

It looks like a dilemma: Should you write for your visitors, giving them easy to read copy that convinces them to join your cause or buy your product, or should you generate keyword rich text that gives you a boost in search engine rankings? Here is advice on how to combine the craft of writing good, accessible copy with the art of gaining high search engine rankings.

Matt Cutts on Google referral string.

YouTube is an internet marketer’s dream tool and it is so easy to use. YouTube videos are starting to show up on Google natural search engine results, surpassing the top spots. A YouTube video properly optimized can outrank sites such as Amazon and eBay. Here is how to optimize your YouTube videos for top ranking.