Category: Search engine marketing

Google is including web site content found by using site search forms. Their spiders do test searchers when they find a form on a high quality web page.

One way of benchmarking online success is to beat your competitor. Pandia takes a look at online services that try to measure the traffic of web sites.

Last month the Google Quality Rater’s handbook was leaked online. This is what Google deems important when judging the quality and relevance of a site.

Pandia welcomes ACS as a new sponsor and presents social media marketing guru Neil Patel and his colleagues.

Integrating all of these efforts into your marketing mix will generate targeted, measurable traffic, leads or sales. With Universal Search growing in usage, it’s not a matter of if you should develop a social media marketing strategy, but when.

Last month several sites reported that Google has implemented a minus six (-6) over-optimization penalty.

Video Search News announces first annual Video Search Summit in San Fransisco.

People can enter their own AdWords or Yahoo account info along with the campaign’s
optimization goal (target CPA or CPC) and get actual optimizations based specifically on their campaign’s performance vs. that goal.