Category: Search engine marketing

Learn how to manage your brand and position your company in a positive manner to your customers. Manage negative feedback on the organic search engine results using these techniques and methods.

You have authored a great e-book. Now these are tips to help you market your new e-book. We are talking about creating a page that does not push sales into the face of the customer, but simply and effectively communicates the value of your new E-book in a way to build genuine desire to want the product.

Part two of a series of 3 articles on how to succeed as an e-book writer. This article describes how to pick a format and write an outline. It also suggests formulas to help you create content that will keep the attention of your reader and assure the success of your e-book.

Pandia guest writer John Alexander looks at how to write a successful e-book. Note that e-books can also be a useful ingredient of an efficient search engine marketing campaign, as they can lead to a lot of useful quotes, reviews and inbound links.

Google’s latest algorithm and Page Rank update for November 2009 has major changes in store for webmasters. Fresh, original, updated website content is a key factor to increasing page rank and search engine rankings.

Matt Cutts has announced that W3C Validation and clean coding does not factor into search engine rankings. There are other benefits to having a validated website, but there is nothing in Google’s algorithm that will increase SERPS.

All the major search engines have their own image search engines. These may actually generate a lot of traffic. Here’s how you attract image search visitors to your site.

In these tough times you want to make sure your bottom line is at optimal conditions, and pay per click (PPC) can assist in these goals. Here are ten tips and tricks to help you increase conversions and reduce costs. In essence, you want to persuade the buyer that you have the highest quality item for the lowest price compared to the competition.

PPC advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that managing PPC can be quite an exhausting and overwhelming task. To simplify it, you can enter your keywords and create ad variations, but there is so much more to PPC than just that.