Category: Search engine marketing

Google is testing how to use web site search forms

Google is including web site content found by using site search forms. Their spiders do test searchers when they find a form on a high quality web page.

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Posted on Sunday 13 April 2008
Filed under: All (summaries) and Online search tools and services and Search engine marketing | Permalink

How much traffic do your competitors generate?

One way of benchmarking online success is to beat your competitor. Pandia takes a look at online services that try to measure the traffic of web sites.

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Posted on Sunday 13 April 2008
Filed under: All (summaries) and Search engine marketing | Permalink

The Secret Google Quality Raters’ Handbook

Last month the Google Quality Rater’s handbook was leaked online. This is what Google deems important when judging the quality and relevance of a site.

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Posted on Wednesday 2 April 2008
Filed under: All (summaries) and Search engine marketing | Permalink

Neil Patel’s ACS becomes Pandia sponsor

Pandia welcomes ACS as a new sponsor and presents social media marketing guru Neil Patel and his colleagues.

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Posted on Sunday 30 March 2008
Filed under: All (summaries) and Search engine marketing | Permalink

Social media marketing strategies: Why and how

Integrating all of these efforts into your marketing mix will generate targeted, measurable traffic, leads or sales. With Universal Search growing in usage, it’s not a matter of if you should develop a social media marketing strategy, but when.

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Posted on Tuesday 12 February 2008
Filed under: All (summaries) and Search engine marketing and Social media | Permalink

The Google minus 6 penalty

Last month several sites reported that Google has implemented a minus six (-6) over-optimization penalty.

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Posted on Sunday 3 February 2008
Filed under: All (summaries) and Search engine marketing | Permalink

Video Search Summit April 2008

Video Search News announces first annual Video Search Summit in San Fransisco.

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Adapt launches free test version of PPC management software

People can enter their own AdWords or Yahoo account info along with the campaign’s
optimization goal (target CPA or CPC) and get actual optimizations based specifically on their campaign’s performance vs. that goal.

Click here to read more.
Posted on Sunday 20 January 2008
Filed under: All (summaries) and Pay-per-click search engines and Search engine marketing | Permalink