Category: Pay-per-click search engines

Key Components That Guarantee a Return on Investment for PPC Management

MSN invites US SMEs to test AdCenter, its new pay per click text ad program.

(August 9 2005) Yahoo! do it, Google do it, Ask Jeeves and the bees do it — and now, as expected, does Microsoft.
Next week Microsoft will invite selected companies to test the new MSN Keywords program. The test will start in October with 500 advertisers and search-engine marketing specialists.
Why should [...]

(August 8 2005) The Verizon SuperPages Pay For Calls headline reads: “If Advertisers Don’t Get a Ring, They Don’t Pay a Thing.” Sounds a bit like, “You pay only for the clicks to your website,” right?
Verizon announced its new Pay For Calls system at Search Engine Strategies 2005 Conference & Expo in San Jose, California, [...]

(August 3 2005) Yahoo is ready to launch a beta version of a system for contextual advertising, not unlike Google’s AdSense, this according to DMNews.
Content Match contextual listings will make it possible to place Yahoo’s pay-per-click text ads on your site and, not to forget, to receive part of the revenue they generate.

Initially, Content [...]

(Update August 1 2005) Ask Jeeves will launch its new pay-per-click text ad service today. Go to Ask Jeeves Sponsored Listings.. The page has no content at the moment of writing, but should be ready as soon as the Americans start their working day.
(July 29 2005) The huge economic success of Google is based [...]

(June 13 2005) GoogSpy is a new tool for search engine optimizers that lets you know what Adwords your competitors use.
You type in a competitor’s name and see all ads they buy. You will also see the search terms where they rank in the top ten. GoogSpy also computes the company’s [...]