Category: Interviews

The future of search is understanding information, not merely finding it. This is the claim of Dr. Riza Berkan, CEO of Hakia, a meaning-based or semantic search engine currently in beta. His motivation for plowing the field of ontological semantics is ultimately to compete with the giants of the search engine industry.

Online radio expert Daron Babin talks about Webmasterradio.fm, Internet radio, podcasting, podcast search engine marketing and two new search engines for audio and video podcast

Universal Search will change the way people search as a whole, therefore impacting the existing business models of SEO and SEM firms, SEO expert Kalena Jordan says in this Pandia interview. Learn what’s important and what’s not in search engine marketing.

Search Engine Marketing Expert Jill Whalen talks to Pandia.

Andrew Goodman of Traffick on the future of search and search engine marketing: “The worst thing Google can do is to lose sight of consumer and partner concerns about their privacy and autonomy. It’s quite the case that a backlash can spread and once that tips, people could develop a real aversion to Google and abandon its products and services en masse.”

At Search Engine Strategies in New York April 10-13 2007 Pandia had a conversation with Mark Ranally, president and CEO of Helium. This provided a great opportunity to have a look behind the scenes of a new and booming service for user generated content.

Many sites relies on affiliate marketing to pay their bills. Pandia discusses search engine optimization with Play65, a company running a backgammon affiliate program. “Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.” So says the Wikipedia. Indeed [...]

Pandia interviews Dave Lu of the new folksonomy site Fanpop. The core concept of Fanpop is social bookmarking, but with an emphasis on community. As it is still in Beta, interesting changes keep happening.