Category: Books and e-books on searching

Pandia will soon publish The Landscape of Enterprise Search, and ebook giving up to date advice on the enterprise search scene.

It looks like a dilemma: Should you write for your visitors, giving them easy to read copy that convinces them to join your cause or buy your product, or should you generate keyword rich text that gives you a boost in search engine rankings? Here is advice on how to combine the craft of writing good, accessible copy with the art of gaining high search engine rankings.

How about a one-stop-shop that offers technical know-how for parents and teachers who want to teach internet literacy to young people? The Council of Europe offers an extensive handbook for free.

The content is devided into 25 fact sheets on themes such as searching for information, spam, chat, games, creativity, privacy, security, social networking, Web 2.0 and becoming an active e-citizen. Each fact sheet contains a general introduction to the theme, ethical conciderations, best practice examples and links to further information.

A special two year anniversary offer from the Search Marketing Standard.

Pandia takes a look at pay-per-click text ad promotion and a book on PPC search engine marketing.

A new issue of the Search Engine Marketing Standard is out, larger and better.

Is there such a thing as a feminine approach to search engine optimization? Pandia takes a look at a new book by Jennifer Grappone and Gradiva Couzin.

New issue of the Search Engine Marketing Standard, the SEM industry’s own printed magazine.