So much to read and so little time. It’s good Pandia is doing all the reading for you! Here are some of the essential search engine news articles from this week:

• For Yahoo’s CEO, News Keeps Getting Worse

  Yang made no concessions to the growing chorus of angry investors and media pundits calling for his ouster at a Web industry conference in London this week. (Reuters Nov 14 2008)

• Sweeping Changes At Live.com: It’s A Social Network!

  US Live.com is now a social network, too, pulling in activity information and content from around the web. (TechCrunch Nov 12 2008)

• Could a Social Twist Brings Good Tidings to Microsoft’s Live Service?

  The new Microsoft Live Service portal will bring together Windows Live Messenger and an upgraded Hotmail, Windows Live Group, photo gallery, toolbar, calendar… (SE Journal Nov 13 2008)

• Would an Apple Google Split Mean an Apple Yahoo Acquisition?

  Apple may be working on their own search engine technology and search advertising format (SE Journal Nov 13 2008)

• The next step in search

  Microsoft on the the new the Live Search API for publishers and web developers. (Live Search blog Nov 13 2008)

• Google Site Search gets more demanding

  On-Demand Indexing is like a turbocharger for Google Site Search, ensuring that your newest pages appear in search results on your website fast. (Google Blog Nov 13 2008)

• Will Disney or Apple Buy Yahoo Before Microsoft Does?

  Disney buying Yahoo is much more hairbrained of an idea than Apple buying Yahoo. (SE Journal Nov 13 2008)

• Microsoft Opens the Live Search API to the Public

  On the release of the Live Search API which is also known as Project Silk Road. (SE Journal Nov 13 2008)

• Microsoft Live Search Cashback Program Showing Positive Results

  20 of the top 50 online retailers in the U.S. and 140 of Internet Retailer’s Top 500 are now into the Live Search cashback program. (SE Journal Nov 13 2008)

• Google’s Site Search Gets Faster; Yahoo’s Goes Away

  Google has upgraded its Site Search tool to give users more control over the frequency that Google spiders a site. (SE Land Nov 13 2008)

• Eagerly Awaiting Google’s Voice Search For The iPhone

  On Google’s introduction of voice search for its iPhone app. (SE Land Nov 15 2008)

• Google’s SEO Starter Guide

  Google’s PDF titled “Search Engine Optimization Starter Guide” includes basic tips for making sites more accessible to search engines. (SE Journal Nov 14 2008)

• A Selection of Social Media Search Engines

  Phil Bradley looks at look at some of the ways in which social media and user-generated content can be searched. (Ariadne Oct 2008)

• Google Docs: An Enterprise Laggard

  or maybe competitors wants it to look that way (Beyond Search Nov 15 2008)

• Dogpile Lends A Paw with $1 Million Campaign

  Dogpile, a search engine that pools results from all major search engines, is donating a portion of revenues from searches conducted on the Dogpile Web site to the ASPCA (AltSearchEngines Nov 14 2008)

• Google Finally Starts Firing Slackers?

  Nicholas Carlson says Google is getting rid of underperformers (Nov 13 2008)

• Yasni: People Search

  Beyond Search takes a look at people search tools (Nov 14 2008)

• Search for Your Name with Namepedia

  Onomastics or onomatology is the study of proper names of all kinds and the origins of names. (AltSearchEngines Nov 13 2008)

• RefSeek - an academic search engine

  RefSeek searches more than one billion documents, including web pages, books, encyclopedias, journals, and newspapers. (P Bradley Nov 12 2008)

• Yahoo Layoffs Set for December 10 (And, No, Jerry Yang Is Not Leaving Too)

  Yahoo! to lay off 10 percent of workforce (BoomTown Nov 14 2008)