Pandia’s readers get a 300 US$ discount when they sign up for the September PPC Summit.

Search engine marketing is more than developing an ability to rank well in normal, “organic”, search results.

Pay per click text ads like Google Adwords have proven an efficient and relatively inexpensive way of reaching a targeted audience, partly because they are displayed alongside related search results or web site content, and partly because readers seem to trust text links more than colorful banner ads.

On September 25 and 26 there is a new Pay Per Click summit in Los Angeles, where you can learn more about PPC and successful online advertising of this kind.

• How to set up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller pay per click search engines
• Identifying keywords that really drive conversions
• Effective Search Engine Marketing copywriting
• Which tools, solutions and resources can help you reach your CTR and conversion goals
• What to track and how to do it effectively
• Bidding strategies
• Effective landing page development and deployment
• How to recognize and avoid click fraud that could kill your campaign performance
• and more…

If you use the code Pandia when signing up for the conference you get a 300 US$ discount, courtesy of PPC Summit.