Adapt launches free test version of PPC management software
Pandia’s sponsor Adapt Technologies reports that it is now making a free Test Drive version of Adapt SEM, its pay per click management software, available to anyone who wants to get some hands-on experience with it.
Erica Forrette of Adapts says that it’s not just a demo version: “People can enter their own AdWords or Yahoo account info along with the campaign’s
optimization goal (target CPA or CPC) and get actual optimizations based specifically on their campaign’s performance vs. that goal.”
The service covers bid management, ad optimization, competitive analysis and reporting.
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