Pandia takes a look at the search engine news of the week.

Pandia this week:

Google goes knolling. Is Google building a Wikipedia killer? We think Wikipedia may stand a chance.

ShoppingVale.com, comparison shopping with a twist. Sometimes the simplest of solutions work best.

Ask launches AskEraser search privacy tool. Ask indicates that it is not to be trusted. Then why should you give them your search data?

Testing Search Explorer, a clustering Google hack. For a long time this week the hack didn’t work. Now it is back up again.

The search engine web this week:

FYI on Google Toolbar's latest features
The latest version of Google Toolbar for Internet Explorer (beta) just added a neat feature to help users arrive at your website, or at least see your content, even when things go awry. (Google Webmaster Blog Dec 14 2007)

11 Steps to Successful SEO for Your Business
A beginner's guide to search engine optimization from Search Engine Journal (Dec 16 2007)

The Most Useful Web Tools
Wendy Bosswell of About.com presents the best tools on the Web for anyone who is looking to boost their productivity. (Dec 12 2007)

SEL Mobile User Survey: 47 Percent Access Mobile Internet "More Than Once A Week"
Greg Sterling at Search Engine Land: 57 percent of SEL respondents said they "access the mobile Internet." (Dec 11 2007)

Introducing QuadSearch - the MetaSearch Engine
AltSearchEngines in a new metasearch engine (Dec 15 2007)

Clustering Search Results With Carrot
I like Carrot. I like its clusters. Some of them make me laugh. (researchbuzz Dec 15 2007)

Yahoo! launches new WordPress plugin
Yahoo! Shortcuts will automatically monitor your posts, as you type, for keywords that can either be converted to direct links, or into hover links in a little mini Yahoo! search box. (Download Squad Dec 12 2007)

Will Google Give Up on Universal Search?
Instead of actually mixing results from many specialized search engines, Google includes some of the previous Oneboxes in a controlled fashion. (Google OS Dec 12 2007)

Google Adds Blogs to Universal Search
Blogs are the latest genre for Google's Universal Search, rivaled by new platforms from Yahoo, Microsoft and Ask.com. (eWeek Dec 13 2007)

The Attack On the Yahoo Vice Presidents: More Exec Departures
One vice president after another drops off the senior management rolls at the Internet giant. (BoomTown Dec 14 2007)

Confirmed: Google AdSense Launching "Ad Review Center"
Will give publishers a method of reviewing all placement targeted ads on their site and decide if they want to block those ads or not. (SE Roundtable Dec 14 2007)

Reader Integrates Google's Stealth Social Net: The Address Book
The Google RSS reader now lets you easily see what your friends are sharing from their river of news and allows you to do the same. (Micro Persuasion Dec 14 2007)

Google Gets Ready to Rumble With Microsoft
The New York Times looks at Google Docs and Google's software (Dec 16 2007)