The Webmaster World Pubcon returns to Las Vegas on December 4 to 7 with a large number of presentations and discussions on Internet marketing in general, and search engine marketing in particular.

It was actually Pandia that named the conference series a “Pub conference”. The first event was held in a London pub as a low key meeting place for beer, mingling and gossip and without any serious sessions.

There is still room for beer and gossip, but the venue has turned into something much, much larger and business like.

That being said, there is still room for the amateur at Pubcon, and we mean this in the most positive sense of the word.

Webmaster World puts it this way:

“We do not hire professional speakers. In fact, this is the first time that some of our speakers have ever given public presentations. At our Orlando show in February 2004, we had over a dozen speakers who had never given public presentations before. For example, a gentleman who we know to have grossed over two million dollars on affiliate programs last year gave a presentation and had never talked about it in public before. This is the type of success record we seek when selecting speakers.”

So, who will be there? Well, Brett Tabke, of course, the spiritual leader of Webmaster World. Matt Cutts of Google fame will tell us how to avoid spamming Google. The kickoff keynote address is by Craig Newmark, the founder of Craig’s List.

Among the large number of sessions, we will mention:

• Social Marketing 101 - The Playing Field
• Duplicate Content Issues Duplicate Content Issues (that’s SEM humor for you!)
• SEO 101 - The Timeless and Classic Hits
• Major PPC Engines - Vendor Panel
• Monetizing Social Media Traffic
• Perl - PHP - Databases - What Every Webmaster Should Know
• In House SEO
• Link Building
• Universal and Personal Search - This Changes Everything
• Keyword Research, Selection and Optimization
• Link Baiting - 96 Different Strategies
• Forums and Communities : Building, Management, and Optimization
• Optimizing for Local Search
• Hosting Issues and SEO/SEM
• Werewolf Tournament (Matt Cutts is involved in this. We don’t know what it means either)
• Search and Blogging Reporters Forum
• Video Search Engine Listings and Optimization
• PodCasting, and Podcast Optimization

For some peculiar reason Search Engine Strategies and Pubcon has decided to arrange their conferences more or less on the same time. SES is in Chicago on December 3 to 7. Pubcon is in Las Vegas on December 4 to 7.

Obviously this may affect the attendance to both conferences. So the question is: Will Dr. Gil Grissom beat Al Capone this time?

The Pubcon 2007 home page

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