In our series on ongoing search engine marketing conference series, we have now come to the SEM giant, Search Engine Strategies (SES).

If you wonder what you can get from this learning arena, you can take a look at our coverage of this year’s New York conference.

The next regular SES is in Chicago, USA, on Monday till Thursday, December 3-6.

SES tells us that day 1 will kick off with what they call the Orion Panels, which feature industry leaders like Jack Myers, along with a cast of search and brand marketing experts discussing the impact of Universal Search and the convergence of search, social media, privacy and community.

Among the session highlights, we can mention:

• Analytics: Data Into Action
• Maximum Conversion in Retail
• Search Marketing and Offline Sales
• Search Re-targeting
• Shopping Search Tactics
• Actionable Social Media
• Your Marketing Program in Context
• Driving Local Sales with Yellow Pages & Search

On Friday, December 7, there are addition Search Marketing Training workshops, including seminars on:

• Think Global, Act Local: The Ins and Outs of Local Search in the PPC World
• How to Effectively Use Social Media for Search Marketing Campaigns
• Landing Page Testing Hands On: Developing Your Action Plan

This is not the only upcoming Search Engine Strategies event:

SES @ a4uexpo October 25-26, 2007, London, UK
This event combines the search marketing expertise of the Search Engine Watch and SES teams with the affiliate industry knowledge of Affiliates4U.com. The result is a two-day event for marketers looking for a high-level learning experience.

SES Local @ ILM:07 November 28-30, 2007, Los Angeles, California
SES is partnering with The Kelsey Group to bring tactical SEM and SEO sessions to the Interactive Local Media conference.

SES Paris 2008, January 15-16, 2008, Paris, France
Learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.

For more information see the Search Engine Strategies Calendar.

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