Search engine marketers may learn more about how to analyze their server data at new conference.

Any search engine marketer worth his or her salt is obsessed with web analytics, i.e. all the data generated through server web logs:

“Who has visited my site? How many? When? Why? What pages do they look at? How long do they stay? From which pages do they leave?” Well, you know the drill.

Like any decent group of experts and want-to-become-experts they have their own conference series. X Change is one of them, and the next X Change conference will be on September 20th and 21st, 2007 in the heart of California’s Napa’s Wine Country.

The conference does cover search engine marketing relevant topics like:

• Analyzing and Optimizing Internal Search
• Optimizing Marketing Campaigns
• Social Network Analysis
• Executive Reporting - Modeling Value and Cost for True ROI
• Executive KPIs
• Conducting a KPI Workshop - Gathering Web Reporting Requirements
• Optimizing for Universal Search
• Measuring Search Engine Marketing with Web Analytics
• Measuring AJAX - Creating a Framework for Analysis
• Mass Media Measurement and Testing Using Web Analytics
• Effective Testing Strategies
• Understanding Customer Behavior on the Web
• Measurement for Total Marketing Efforts

X Change tells us that the Conference is unusual in that it consists of many small discussion groups (”Huddles”) hosted by facilitator experts in specific topic areas:

“During the intimate setting, conference participants will be able to share experiences, exchange ideas and brainstorm new approaches with experts, as well as with each other in a structured environment.”

Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant and speaker will be keynote speaker, and also serve as one of the expert facilitators

Among the expert facilitators for X Change we find Anil Batra, Director of Analytics and Strategy of ZeroDash1, Clint Ivy, Enterprise Technology Consultant for Visual Sciences, Judah Phillips of Director of Web Analytics for Reed Business Information (Reed), Eric Peterson of WebAnalyticsDemystified, Duff Anderson of iPerceptions, Gary Angel, June Dershewitz and Paul Legutko of Semphonic, Matt Belkin of Omniture, Paul Bruemmer of RedDoor Interactive, Joseph Carrabis of NextStage Evolution, Terry Cohen and Matt Jacobs of Digitas, Aaron Gray of WebTrends, Manoj Jasra of Enquiro, Phil Kemelor of CMS Watch and Semphonic, John Quarto-vonTivadar of FutureNow, Marshall Sponder of IBM and Webmetricsguru, and Jaques Warren of WAO Marketing.

For more info on the conference visit Semphonic