» Social Media Wrap-up

Social Media Wrap-up

The latest headlines from the world of social media and social networking.

Facebook Introduces Interest Lists, ‘Your Own Personal Newspaper’
SEW: Facebook has announced the launch of Interest Lists, a new feature designed to help users curate the content of Pages and public figures in which they’re interested. The service promises to deliver the top posts from each interest group (list) in the user’s newsfeed.

How to Cross Post From Twitter to Your Facebook Page
Graywolf: I don’t believe all the social media gurus riding on unicorns who preach that social media is about the conversations man (best said in a hippie voice for dramatic effect). Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.

How to Teach Your Boss About the Social World Outside of Facebook & Twitter
SE journal: Whether you’re selling a company Google+ page or trying to open your boss’s eyes to the joys of Pinterest, here’s your ultimate guide to explaining the likes of Tumblr and StumbleUpon to your technophobe boss.

Pinterest Phishing Expedition: Scammers Target Unsuspecting Pinterest Users
SE Journal: Scammers have descended on the popular network and are promising Pinterest users free gift cards and merchandise in exchange for re-pinning an image and completing an online “survey.”

New YouTube Features Add Efficiency to Video Viewing
Marketing Pilgrim: Whether you’re sneaking a peek ahead, scanning backwards, or using a thumbnail to find where you stopped watching a video, you’ll soon have three options to instantly look through YouTube videos.

Think Before You Pay Too Much for Social Media Monitoring
SE Journal: Before you spend between $50 and $1,200 bucks a month for a tracking system that may well drown you in a sea of meaningless data, determine exactly what you want to track and why.

Google Showing G+ Conversations and shared Videos in Personalized Search
State of Search: It seems as if Google is putting not just Google+ posts as personalized results in the SERPS, but if necessary they will also add the conversation into the result pages.

Pinterest drives more traffic than Twitter
memeburn: According to the latest stats from Shareaholic, a third-party social measurement tool, Pinterest not only beat out Twitter, but also referred Google traffic and organic Bing searches.

The Secret, Selfish Side Of Social-Curation Sites
Fast Company: Social curation is incredibly self-centered. Pins of things that I want, pictures of food I ate, tweets about stories I read. There’s no sense of community–no we, ours, or us involved. People only post and repin the things with the hope that someone might like it,

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
SE Watch: Make sure you mix real personality and a real voice to your tweets and avoid being a robotic-like Twitter messenger (a.k.a., spammer). Don’t be afraid to mix a couple few human tweets in with your business related tweets.

5 Fun & Fringe Twitter Tools
SE People: These Twitter tools do genuinely useful stuff but less people know about them.

Twitter Grows Faster Than Facebook
State of Search: eMarketer says Twitter saw a growth of 31.9% in 2011, which is more than in 2010, where they saw a 23.5% growth. Facebook on the contrary went from a 38.6% growth in 2010 to a 13.4% growth in 2011. The expectation is that the numbers will continue to decline in the next few years.

Norway: One in three with social media profiles don’t know how to use them
Social Media Nordic: Only half of Norwegian men feel confident they know how to use social networking tools such as Facebook and Twitter. But digital literacy is on the rise in the Norwegian population.