Google had added a new daily list of “hot” search queries over at Google Trends.

According to Barry Schwartz over at Search Engine Land it is not a top 10 query list per se, but a list over search queries that are rising suddenly or above the norm:

‘The higher the rise, the hotter the query is. Google has a “hotness level” score for these queries, the hottest is “volcanic”, followed by “on fire,” “spicy,” “medium” and “mild.”‘

Click on the More hot trends link to get access to the full list. If you want to see the list of other dates, click on “change date”.

If you click on one of the search queries listed, Google will give you:

• a list of related searches
• the place where this sudden surge in interest has taken place
• links to relevant news articles, blog posts and web search results

At the moment of writing the most promising search queries in the US are “tanzania national park”, “how does a kangaroo keep cool” and “harry belafonte s daughter”. (Don’t ask!)

It’s all great fun, of course, but it can also be used in search engine marketing. You can catch an upcoming trend this way, and if you are quick you may put up a relevant article to catch some of the search engine traffic.

This is not the only trend tool available. Go to Pandia’s Search Trend Page for an overview.