The latest news and reflections from the world of social networking.

The Pandia site gets a new name
Some of you might have noticed that we have changed the full name of Pandia from Pandia Search Central to Pandia Search & Social.

There is one simple reason for this: It is no longer possible to keep the worlds of search engines and social media apart, a fact that has been reflected in our posts for a long time. The name change only reflects this.

7 Social Media Myths That You Should Bury Deep In The Ground
1stwebdesigner: SSocial Media is huge today and each week we see lots of new headlines about companies developing their own platforms, Facebook having even more visitors, or Paris Hilton’s account being hijacked on Twitter. These things happen more often nowadays especially because social media is part of our lives and some of us could not imagine their life without it.

Reddit Sees 2x Growth In 2011, Now Serving 2 Billion Pageviews A Month
Marketing Land: The most popular social news community, Reddit, hit record numbers in December. The site served over 2 billion pageviews last month, up from 1 billion in February of 2011.

Tools for online collaboration and collaborative learning.
Susanne of Pandia has gathered some essential online collaboration tools over at Delicious. See also her stack on open learning resources.

Time to Take Out the Social Media Trash
Marketing Pilgrim: Companies create multiple accounts to split out brands or for a specific marketing campaign and since hosting the accounts is free, why not? Here’s why not.

Infographic: Email Isn’t Dead
Marketing Land: Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily surpass updates done on the social networks.

Twitter doesn’t label users ‘anti-social’, but does remove tweets from search
TNW: A report by SD Times tried to call attention to a suspected practice by Twitter to label users as “anti-social”, thus removing their tweets from search results on the site.

Hitwise: Google+ Approaches 50 Million Monthly Visits
ReadWrite: According to data shared by Experian Hitwise US, Google+ received around 50 million visits in December. That’s a jump of nearly 20 million from the month before and its biggest month of traffic since its launch at the end of June.

The Impact of Social Signals in Search
Beyond Search: A recent survey found that only 25 percent of company marketers currently regard social signals as ‘very important’ for determining search rankings. However, when asked how important they would be in three years’ time, the percentage increased to 57 percent.

To Pinterest, A Love Letter
Outspoken: Pinterest works best when brands show customers what’s going on below the surface. When they allow consumers to see the spirit of their brand by showing them not what they do, but why they do it – what inspires them, what moves them, what the company culture is based on. They do that all through topic-specific boards.