Google seems to be winning most of the ranking battles of the day.

We all know that Google is the most popular search engine in the world, with more than half of the World’s searches.

According to Comscore Google is now more popular than Microsoft in general online — not only in search.

Google sites got 528 million unique visitors in March, up 13 percent from a year ago and 1 million visitors more than Microsoft’s 527 million visitors. Yahoo had 476.3 million visitors in March.

Note that we are talking about visits to websites here, not searches. The sites owned by these search engines present much more than search results, and it certainly helps Google that it now owns YouTube.

On the other hand, net monitoring company Envisional reports that Microsoft is a more prominent brand on the Net, being number 1 on the list. Google is number 2, Yahoo number 3.

However, eBay is the most positively perceived brand.

If we move off line, and try to measure the impact of brands world wide, Google is the winner.

For the first time in history Millward Brown now puts Google first in its Brandz Top 100 Most Powerful Brands list. General Electric is number 2, Microsoft number 3 and Coca Cola number 4.

Se also SFGate: Google surpasses Microsoft as world’s most-visited site