Search Marketing Wrap-up Nov 27
Some interesting posts and articles from this week’s debate on search marketing and search engine optimization.
9 Ways To Depersonalize Your Search Results
SE People: You might be interested in depersonalizing search results if you’re looking for location and history agnostic search results. In other words, you want to see a more objective representation of how your website ranks.
Introducing Living Ads by Yahoo!
Yodel Yahoo!: Since the launch of our personalized, living magazine for the iPad, Livestand, savvy early adopters have downloaded the free app from the Apple Store and given it rave reviews. Livestand pulls together content from premium publishers and Yahoo!’s global network to offer a visual, tour de force content experience tailored to each user’s interests and passions.
The Breakdown of Internet Marketing Barriers
State of Search: Holistic Internet marketing creates unity between all of your online marketing activities to increase effectiveness and success. On PPC, Social Media and Conversion to SEO.
How Big Brands Have Begun Gaming Google News
Webmaster World: Recently Google News has been moving more towards favoring Big Brands, in much the same way Google Search has.
Last Day For Yahoo Site Explorer
SE Roundtable: Yahoo announced that they are closing it down on November 21st.
How Automated Evaluations Might Help Decide Upon Rankings for Search Results at Google
SEO by the Sea: Google may take user data for the results from a specific period of time, such as a 100 days, and choose one or more metrics related to those results to monitor for that time period. It may then look for changes to how people interact with those results to come up with a prediction of how well those results might fulfill the needs of searchers.
Copyright Fair Use and How it Works for Online Images
Social Media Examiner: The purpose of the Fair Use Doctrine is to allow for limited and reasonable uses as long as the use does not interfere with owners’ rights or impede their right to do with the work as they wish.
Google+ Is Slowly Invading Google’s Main Search Results
SE Land: When a search result with rel=author appears in Google’s search results, the author’s avatar and the adjacent byline both now link to a new Google search results page that begins with the author’s Google+ profile.
The Meta Description Tag
Jill Whalen: The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.