(August 8 2005) The Verizon SuperPages Pay For Calls headline reads: “If Advertisers Don’t Get a Ring, They Don’t Pay a Thing.” Sounds a bit like, “You pay only for the clicks to your website,” right?

Verizon announced its new Pay For Calls system at Search Engine Strategies 2005 Conference & Expo in San Jose, California, which runs August 8 through August 11. They say the product offering is so innovative that it requires patent protection. “Our pay-for-performance technology and unique ad placement algorithm are so advanced that we’ve applied for a patent,” said SuperPages.com President Scott Laver.

Pandia Guest Writer Paul Bruemmer writes about Verizon’s new SuperPages Pay For Calls system.