A few headlines from this week’s search engine marketing scene:

The Checklist: How to Write and Format Web Content
SE Journal: Unlike the world of academia where literally millennia have gone into developing forms and formats, webpages have only had a couple brief decades to find their bearings. To help those still in the early phases of writing web content (a.k.a. the phase of confusion and panic), here is a basic checklist to go through before publishing work.

The Leaky New York Times Paywall & How Google Limits Led To Search Engine Limits
Danny Sullivan: How did we go from the New York Times seeming to single out visitors from Google with a 5 free visit per day policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter and Facebook?

What Makes a Link Target a Bullseye?
SE Watch: One thing that makes a site really worth link stalking is their authority. That can mean a lot of different things though, depending on how you look at it.

If You’re Copying Content, Don’t Tell Google You’re Being Copied
SE Roundtable: I find way too many head-smacking moves made in the Google Webmaster Help forums. The latest? A webmaster complaining his site dropped in the rankings, then Google suggesting they only post unique content on their site, then the webmaster saying that their content is unique but others are copying his content. The story is all too familiar but in this case, Google investigated and said that no- you are copying content from others.

Google launches Think Quarterly magazine and website
techradar: Google has launched a new magazine in the UK for its partners and advertisers, featuring articles and blogs on the pressing online issues of the day.