Many have predicted the demise of web directories, arguing that most searchers prefer automatically generated search engine results to listings hand-picked by humans.

This is probably why we have seen a growth in the number of directories lately. Aviva is one such web directory.

Quality web sites only

Jeff Behrendt of the new Aviva Directory calls it “a selective web directory of quality websites.” He continues:

It offers webmasters an inexpensive way of advertising their web sites and also driving
targeted traffic to their web sites. It offers web surfers the ability to find relevant websites that might be overlooked using search engines.

Three types of listings are offered - featured, regular and reciprocal. For regular listings, you receive an additional three links to your website. If you purchase a featured listing, you receive premium placement in the directory, the ability to be more flexible with the title used for your website, and an additional five links to your website.

Submitting a site

Submission is easy - simply navigate to an appropriate category and click the “Add Link” button at the top or bottom of the page.

Then, enter the website’s title, url, description, additional link information, along with your name and email address to be notified of acceptance or rejection.

The design of Aviva Directory is unique and has won a design award. And yes, the girl pictured above is part of the look and feel of Aviva.

Service

Behrendt says that the Aviva Directory prides itself on providing prompt and courteous service, so if you have a question, feel free to contact
them.

Additional services

In addition to the directory itself, Aviva Directory provides a number of other helpful services for webmasters. It provides a ranking of directories using the popular page strength tool from SEOMoz.

It provides free templates for people starting their own directory. As well, there are comprehensive articles on launching a blog and on branding a web site cheaply.

Finally, Aviva Directory also offers an affiliate program.