SEMPO to launch online search engine marketing courses.

Yesterday we presented Search Engine College’s new courses for search engine marketing candidates.

Duane Forrester of SportsDirect , Search Engine Forums and SEMPO has drawn our attention to SEMPO’s forthcoming online distance learning courses on advanced search marketing tactics.

(SEMPO is Search Engine Marketing Professional Organization for those of you not yet familiar with this acronym.)

SEMPO Institute goes live in January 2007 with an SEM Fundamentals course, open for both members and non-members. Within first quarter, it will also offer an Advanced SEO course and an Advanced Search Advertising curriculum.

“Marketers need more skilled personnel in their organizations and have asked us to take the lead in training the next generation of search marketers,” explains Terry Plank, Dean of SEMPO Institute. “We are stepping up to the plate and answering the need for an ongoing training program to grow the search marketing employment base.”

All modules will be peer reviewed, there will be tests throughout the courses and there will be a final obligatory exam.

SEMPO will initially offer three curricula:

• SEM Fundamentals: Anticipated to launch January 2007 or sooner. Consists of 12 lessons which are intended to give the student a high level understanding of the essentials of Search Engine Marketing.
• Advanced SEO: to be launched in the first quarter of next year. It will consist of sub-modules, each having multiple lessons, and will train the student in the “how to” of SEO. Topics include advanced link building, website architecture, SEO diagnostic audits and developing a comprehensive analytics and brand strategy.
• Advanced Search Advertising: Will train the student in the strategies and specific tactics of pay-per-click campaigns and search advertising. Topics include PPC models, advanced keyword strategy, bidding & ad ranking methodology, feeds and feed advertising, branding strategy and campaign integration.

SEMPO has more on these SEM courses.