Danny Sullivan leaves Search Engine Watch and starts his own blog on search engines and search engine marketing.

As we reported in August search engine guru and celebrity Danny Sullivan is leaving the very influential Search Engine Watch, a site he founded.

He will now launch a new search engine blog called Search Engine Land.

According to Danny & Co the new site will present “original content covering developments in the search spaced, daily blog posts, the daily email newsletter SearchCap, as well as a SearchCap Monthly.

What’s most interesting, though, is the fact he has Chris Sherman and Barry Schwartz on board. If this means that Chris and Barry will stop writing for Search Engine Watch as well, the SEW site will be in big trouble, as these three are among the most important contributors to that site.

Search Engine Land is bound to become one of the most read blogs on search engine and searching as soon as it is launched on December 11.