The Search Marketing Standard Fall Issue
Boris Mordkovich of Search Marketing Standard tells us that a new version of his printed publication will be out in August.
The cover story is on the effect of landing pages in a time of rising pay-per-click bid costs.
The issue will also cover search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics.
In our June review of the first issue of the magazine we concluded that we liked the publication, but had a few proposals for further development.
Mordkovich & Co will definitely follow up on one of them: It will be 30% larger than its predecessor, he says, and will contain more intermediate to advanced material as readers have requested.
Yearly subscription to the magazine costs US$10 for US-based readers and US$ 20 for international subscribers.
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