Hakia has launched NoBrandSearch.com, a site where you can enact your own battle of the search engines and find out which one you like the best.

This is what hakia says about the tool:

“NoBrandSearch is an experiment to compare the core competencies of the search engines in the market. (…) Each time you enter a query, each side of the screen is randomly selected from the search engines in the market. Their brands and special features are screened out. All you have to do is to decide which set of results are better.”

Every time you search you will get two anonymized sets of search results side by side. Click on the result set you like the best, and you will get the name of both search engines. The idea is that this will give you an unbiased idea of the search quality of search engine like Google, Yahoo!, Bing and — obviously — Hakia.

Note that No Brand Search only includes the regular organic search results. There is more to the search engine result pages of the major search engines than that, of course.

The real reason for this service is that hakia hopes you will select the hakia search results as often as possible, making you understand that theirs is the search engine for you. We admire their self confidence!

By the way: Do take a look at hakia. It is one of the few serious alternatives to the big three (which are to become the big two when Yahoo! starts delivering Bing results).

See also: Hakia, a meaning-based search engine