Learn how to manage your brand and position your company in a positive manner to your customers. Manage negative feedback on the organic search engine results using these techniques and methods.

By guest writer Brandon Leibowitz

Since the internet has become interactive, meaning customers can interact with website owners, you must be weary of negative feedback and do everything in your power to manage your reputation in the organic search engine results. One post from an irate customer can tarnish your online business.

The problem of negative feedback

Everyone has seen the Ripoff Reports about shady business on the web. Well, anyone can post a Ripoff Report about your company. These posts tend to rank high in the search engines because this is an authoritative site.

If your business has a Ripoff Report rating, it can be damaging to your reputation and your income: Now whenever someone searches for your company website, the negative report will show up on the search results, usually in the top three results. This is detrimental and can have huge consequences.

There are a number of other sites where reports about your business may appear, like a Better Business Bureau low rating, Yelp reviews, negative forum posts, Craig’s List posts, etc. These all get indexed by the search engines quickly and tend to rank high. Again: If these sites did not rank so high organically in the search engines then it would not be such a problem, but since they are authority sites they tend to dominate the organic search results.

A consequence of negative reviews is that many customers will be weary to shop from your store or to do business with you. They may even tell friends, family, or coworkers not to shop at your store due to a bad experience or negative reviews.

How to handle negative feedback

A good way to check if your site has any negative reviews is to type in different variation of your website or company name in Google, Yahoo, and Bing. Scroll through the first three pages to see if anything bad sticks out.

Now that you are aware of negative feedback and the impact it can have on your business you may be wondering what you can do to avoid this. The simplest and easiest solution is to personally manage any complaints against your company and ensure that the problems of any angry customers are resolved.

Unfortunately, sometimes this is not possible and the customer is angry and wants to spread the word about your service. This means you have to fight back by building or promoting existing pages for those specific keywords that are bringing up the negative feedback.

You can create new sites and make sure they are tailored around the specific keywords that bring up negative feedback about your site. Promote these new sites by building links and adding the new sites to directories and other authoritative websites.

Another solution is to review the sites just below the negative feedback and try to push those sites up the rankings. This can be achieved by promoting and building back links to these sites. In time these sites will surpass the negative results and dominate the search results.

These methods should help remove any negative feedback or remarks about you or your company from showing up on the search results. Remember that this is an ongoing process and the negative feedback will start to reappear if you do not continue to monitor the new sites that replaced the negative feedback. This will show your customers that you truly care for them and will increase sales, revenue, and ultimately your business’s bottom line.

Brandon Leibowitz is a search engine optimization and marketing consultant with over five years of industry knowledge. To learn more about his consulting services visit his web site SeoOptimizers.com and read his SEO and SEM Blog.