Meet search engine industry expert Danny Sullivan at the SMX Search Engine Marketing Expo in New York on October 5 to 7. Get the $100 Pandia discount!

Having followed the search engine industry for more than 10 years, there is one name that stands out as the search engine industry expert, namely Danny Sullivan.

He was originally the man behind the highly influential Search Engine Watch site. He later left SEW to establish a new web presence: Search Engine Land, which then gave birth to a whole new conference series on search engine marketing: SMX.

What we really like about Danny (apart from the fact that he knows so much about search engines), is that he has remained a down to earth likeable guy. Knowing everyone that means something in the industry could have gone to his head. It hasn’t.

If you go to New York City on October 5 to 7, you will have a chance to meet him. He will be chairing some of the 50 sessions on search engine marketing at the Search Engine Marketing Expo or SMX East.

Danny says this about the event:

“Our SMX Advanced conference is especially designed for experienced search marketers. In contrast, SMX East is one of the two ‘big’ or ’supermarket’ events that we run in the United States designed for search marketers of all skill levels.

Whether you’re a beginner, intermediate or advanced — interested in SEO, PPC or social media — we have so many sessions that there’s something for everyone. Hence there supermarket analogy — there’s plenty on the shelf.”

For those new to search marketing, the SMX Boot Camp Track offers five sessions at the start of the show. These are designed to bring anyone up to speed on the fundamentals of search engine marketing. These include:

• Paid Search Fundamentals
• Keyword Research Tools & Techniques
• Copywriting For Search Success
• Link Building Fundamentals
• Search Engine Friendly Web Design

Among the many other tracks we can mention:

• Ecommerce Search Marketing Tactics
• Video Search Marketing
• Universal & Blended Search Opportunities
• Dealing With Domain Names, URLs, Parameters & All That Jazz
• SEO & International Issues
• Ask The Paid Search Buyers
• Web Analytics You Should Know
• Increasing Conversions Through Better Usability
• Real Time Search: Opportunity Or Hype?
• Iran & Michael Jackson: What Marketers Can Learn From How Consumers Search For Current
• Events
• Facebook Marketing Tactics
• Twitter Marketing Tactics
• Bringing SEO In House: How To Be Successful!
• Bringing PPC In House: How To Be Successful!
• How To Solve Your Top In House Challenges & Obstacles

Click here to register for the SMX New York conference with the US$ 100 Pandia discount!

(The Pandia partner discount code is smx100pandia).

Disclosure: Pandia and SMX have a promotion agreement.