Google’s new referral URL
Google is changing the URL referral strings, i.e. the URL webmasters can see in their analytics software when someone goes to their site from a Google search result page.
This is important news for search engine marketers, as they make use of this information to analyse their search engine rankings and the effects of their search engine optimization strategies.
In this video Google’s Matt Cutts explains that the new URLs will include info on the position of the page in search results.
See also Webmaster World discussion..
More on Google Web Search’s New Referral Strings
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