There will be no AOL banner ads on Google
Google clarifies a few things about the AOL deal.
In the Google Blog Marissa Mayer, Google’s VP of Search Products & User Experience, has done her bit to counter some of the speculations following the Google/AOL deal.
The main points are the following:
Google will not give AOL pages an extra boost in rankings. A she says: “If a partner’s page ranks high, it’s because they have a good answer to your search, not because of their business relationship with us.”
However, Google will help AOL’s webmasters understand how Google works. As far as we understand it, this will be like giving any company search engine optimization advice. She points especially to understanding how the crawler works: “…so we don’t inadvertently overlook their content.”
AOL will get a piece of the revenue generated through advertising on AOL purchased through Google’s AdWords program. AOL will not get preferential treatment on advertising (in either the auction or the display).
Google has ad spots in addition to the regular AdWords found on search engine result pages (”the onebox”). Marissa Mayer says that “AOL and its products have always been a part of onebox, along with many other providers, and will continue to be.” Again there will be no preferential treatment.
The most consistent rumor following the AOL/Google deal has been that Google now will include graphic ads for AOL on Google’s result pages. Even the big newspapers have reported this.
No, Marissa Mayer says: “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”
Good to know.
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