No, this is not an insult, even if the word swicki has a kind of four letter ring to it. A swicki is a community search engine from Eurexter – a novel and fun concept that can prove to be quite useful as well.

Web site owners can already publish web pages, blogs, or podcasts. With the swicki technology they can now publish a community powered search engine, tailor made to produce targeted search results for the web site’s visitors or community.

A swicki provides dynamically updated content for your site and your community. It is a focused search engine just for them, delivering results more relevant to their interests.

Next to the search field, the swicki will show a buzz cloud, a swarm of words that gives you an idea of what is hot in the community. This feature makes it easier to find the best content.

It is central to the concept that you customize and train your swicki. As creator of the swicki you have total control of the search engine. You can promote sites that you know are useful, or exclude sites that are not relevant. You also have the power to fine tune results to your satisfaction.

Because of this, the search results from a swicki are more focused than a general search engine and they will continue to learn and adapt, anonymously and automatically, based on the search behavior of your community.

The look, size and shape of the swicki can be customized to fit the design of your site or blog seamlessly.

Eurexter is planning to add a feature that lets you earn commission from sponsored results, if you wish to include them.

Check out Pandia’s search engine news swicki.