Podcasts are all the rage. But where do you go to find the right program for you? Read on for info on podcast search engines and specialized podcasts on the search engine industry.

What’s this podcast thing anyway?
Sometimes innovation takes even the main beneficiary by surprise. Apple was not prepared for the podcast adventure.

Now, however, podcasts are integrated into their iTunes software, and more and more iPod users seem realize what podcasts are: online radio programs made by professionals and amateurs alike.

We must admit that we did not get it at first. After all, who has time to listen to long radio interviews and ramblings when you can scan the same information in minutes surfing the web?

The point is of course that you can listen to podcasts when a web browser is not available: in your car, on the plane or on the beach getting a tan.

Searching for podcasts
But how do you find them? iTunes has its own podcast database, and it is imperative for podcasters to get listed in that search engine. However, you have to use iTunes to get access to that search service.

Podcast are published in the mp3 format, and you do not need iTunes or an iPod to listen to them. You may just as well use one of the other podcast search engines and download the mp3 files onto your computer and them transfer them to the mp3 player of your choice.

Pandia has included a list of podcast search engines at our Powersearch all-in-one search page. These are the essential podcast search sites:

• Podscope
• Podcast.net
• Podcast directory
• the podcast network
• Yahoo! Podcasts
• feedster.com

Podcasts on search engines
Given that most of our readers are interested in searching and/or search engine marketing, are there any podcasts out there catering to our interests?

Well, actually, yes. Danny Sullivan & Co over at Search Engine Watch publishes SearchCast, weekly discussions on the search engine industry, search tools and optimization tactics.

More extensive programs are published by SEO expert Todd “Oilman” Friesen, ”BakedJake” and others at SEO Rock Stars. Stay prepared for some very entertaining and informative conversations on search engines and search engine optimization, black hat or white hat.

There is also a podcast on search engine optimization published by SEO experts SEGuru and WebGuerilla called “That’s a Wrap”.

You can find an updated list of SEO podcasts and online radio shows at our Search Engine Detective SEO resource page. For more information on the search engine podcasts mentioned above, see Webmaster Radio.