Those of you who follow the search engine scene regularly know that you need to keep up with what search engine guru Danny Sullivan and his friends are doing over at Search Engine Land.

Now Search Engine Land has a new look. The logo and and the color scheme are the same, but the lay-out is different.

First of all: There is more room set aside for the main news stories. Stories that the editors find less ground breaking are presented in a separate text box called Search News in Brief.

Other text boxes present recent feature articles, how to articles and comments.

Secondly: Search Engine Land introduces a premium membership giving you access to additional content. When Danny Sullivan edited Search Engine Watch, that site also had a subscription service — at least for a while.

Members of Search Engine Land get access to two years worth of stories categorized into topics such as Google: SEO, Google: AdWords, Search Marketing and Search Statistics.

Finally: Search Engine Land now allows readers to make comments directly under the posts. They do not have to submit their comments to Sphinn as before.

Our conclusion: An excellent site has become even better!

Danny Sullivan on Search Engine Land’s new look.