More and more people are responsible for information dissemination on the Web, often without any formal — or even informal — training in search engine optimization. Here is a presentation I gave at the Online Information Conference in London On December 2:

The presentation outlines six tounge-in-cheek typologies representing tried and true ways of making content visible online. These techniques do not include tweaking of meta tags. In fact they don’t require HTML skills at all. They focus, not on building web pages that search engines like, but on writing content that real web searchers are looking for.