Google has revolutionized the Internet in many ways and shopping is just one of them. The easiest thing to do when you want to buy something is to search that product on Google. That will allow you to view reviews of the product, compare prices from different stores and make the best choice.
By Pandia Guest Writer James Lander
Google uses two strategies to help users save money:
1. Google AdWords – Google’s online advertising program.
2. Google search – The Google search engine.
Google AdWords
Google AdWords was conceived as a program that would allow companies to insert their own ads and keywords when promoting their products and have their ads displayed only when a user searches for one of the mentioned keywords. This would ensure that the ads actually reach an audience that is interested in the promoted product not just the people that reach a page by mistake.
This is considered a much better method than forced advertising, which relies on inserting an ad on as many sites, and pages as possible, hoping a user would eventually click on it.
Google ads may also appear on web sites who have signed up with Google’s AdSense program. Google will analyse the content of the relevant web pages and try and deliver ads that are relevant to that content.

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