SEO Software Buying Guide
The success of any online
business depends on the traffic and conversion that it gets. The more
traffic that comes to your website, the more it can turn into profit for
your business. While more traffic doesn’t mean more conversion, it is
the first step for you to gain more revenue for your business. Thus, it
is said that traffic is the lifeblood of your website, and therefore, it
is the lifeblood of your online business.
Free vs Paid Traffic
are two main methods of attracting more traffic to your website. The
first method is free traffic, and the second method is paid traffic.
Free traffic can come to your website from various sources, such as
search engines, social media, blogs, forums, and so on. You don’t need
to pay for the traffic. On the other hand, paid traffic can only be
gained by paying for it, such as through a PPC campaign, social media
ads, media buying, and more.
Search Engine Traffic
biggest and targeted source of traffic that you can get to your website
is search engine traffic, because it is free and targeted. The traffic
that comes from the search engine can bring more profit to your business
because it converts better. But, it is not easy to attract traffic from
the search engine, due to the big competition that you have. Thus, it
is important for you to use a kind of software that can help to give you
the upper hand over your competitors, and allow you to get more
targeted traffic from the search engine. This is called SEO software.
Here are some important aspects you need to consider before choosing a
good SEO software for your business.
SEO tools give you a comprehensive report on your website performance.
But, what you have to take a look is the actionable steps that you get
along with your performance report. For instance, if the software gives
you a report that your website is having a low ranking in 2 main
keywords, it should also give some suggestions about how to improve your
website ranking and climb to the top position in search engine. A good
SEO software provides you with a complete action plan that helps you to
increase your search engine ranking.
SEO tools offer you with a good pricing plan, but they also give you
only a fraction of the features of the software. The basic plan might be
cheaper, but you have to take a look at the features offered in that
plan as well. Do you get most of the features of the SEO software? What
are the features that you don’t get? How much do you need to pay to get
all the features that you need for your business? You should keep these
questions in mind when choosing for a good SEO software to use.
SEO tools are only targeted for enterprise users (searchmetrics for
example), and some others are targeted to all types of users. You have
to know the target audience of each SEO software, and think about the
purpose of the software for you. Do you want to use it to increase your
website traffic? Or, do you want to use it for your own SEO service?
Choose the software that is suitable for your business.
SEO tools provide special features that are not available in other
similar products. You need to take a look at those features and
determine if those features are relevant for your business. Some SEO
software may provide SEO services to ease your search engine
optimization process, whereas some others may provide additional tools
such as keyword research and spam link analyzer tools. Pick the best SEO
software with special features that you need the most.
Keyword Research and Analysis
are certainly at the core of an SEO campaign. Finding out the phrases
in use by your customers helps the old and new customers to spot your
site in search results quickly. Therefore, choose a product that finds
the most commonly as well as frequently used keywords in your niche.
Ideally, it should suggest keywords of high search volume for each page
of your site as well as the change in the keyword as well as page rank
Without spying at your
competitor’s SEO campaign, you may never outrank them on search engine
result pages (SERPs). Therefore, the most comprehensive SEO software
allows assessing your competition profoundly by comparing your page
rankings, keywords, inbound links, authority, and traffic with those of
your competing sites. In addition, it provides insights into the most
successful campaigns of the competitors so that you can make a plan of
action to improve your SEO campaign for outranking them.
Social Media Analysis
media is certainly one of the most reliable and essential ways to get
popular online. Therefore, choose a comprehensive SEO software that
shows social media statistics such as Facebook likes, Twitter shares, +1
on Google+, and more, which is updated automatically and frequently.
Reporting & Tracking
SEO software can be complete without the ability to report. For SEO
professionals, an accurate report is indispensable for taking right
decisions. Choose a product that comes with custom templates to generate
reports on various statistics and SEO metrics at regular intervals, say
monthly. Such reports also tend to highlight areas of errors or
improvements as well as recommend strategies for the same.
ideal SEO software is the one that not only offers diverse customer
support means such as phone call, live chat, ticket system and email,
but also offers a wide knowledge base, active forum, FAQs, and tutorials
online along with built-in videos in the tool for understanding and
implementing SEO. After all, SEO is a complex topic!
the best SEO software for your business might be as difficult as doing
the SEO process itself. But, by looking at those aspects, you can pick
the best tool for your business easily. First, make sure that the tool
provides actionable steps for you to follow in order to improve your
website ranking. Second, be aware of features that you get from the
software. Third, make sure that the software is targeted for your
business type. And fourth, choose the one that provides useful special
features that are not available in other similar products.