Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/searchworld for the online version of this news service.
Pandia wins the Google Cup
In December Pandia presented its Google Xmas 15 Point Wish List. On a less serious note we added a wish number 16: A Google travel mug.
Google’s Matt Cutts and Adam Lasnik liked the list so much that they sent us not one, but two Google mugs.
They look great, they keep our coffee warm, and what’s more important: all our colleagues and friends envy us. Thank you very much, Matt and Adam!
Our paparazzi have given us the pictures!
Google may identify search engine spammers using historical data
Google is like an elephant, it has long memory. Old black hat search engine marketing sins may come back and haunt you.
Stephen Mahaney of Planet Ocean’s Search Engine News newsletter (subscription required) makes some interesting points in the article: “Ten Years of Search Engine News and The Search Revolution!”
The sophistication level of search technology will grow exponentially, he argues.
Search engines like Google will develop intuitive and memory skills that will make them look almost super-human:
more…
Pandia Search Central presents new home page
Pandia presents a lean, mean and uncluttered home page.
From time to time any website owner will have to take a new look at her or his website design.
Several of our Adwords advertisers have asked us specifically for more space on the home page, and given that it is our advertisers and sponsors that ultimately pay our bills, we tend to listen to them very carefully.
However, all web designers know the pain of adding more content to a web page, especially “above the fold” as it is called, i.e. the space any visitor will see without having to scroll down. In our case most of that space was spoken for, even if we had set aside some white space to let the page “breathe”.
Search engine marketing spillovers
Many webmasters dabbling in the occult art of search engine marketing are reductionists. They focus on the immediate goal of their marketing campaign and forget about the indirect effects of their efforts. That’s a mistake.
The main objective of any search engine marketer is to make a web-page or a whole site rank higher in search engine results. This is normally done by three means:
Essential search engine reading
3 tips on creating better writing for readers and search engines
There are a few guidelines that can help you create content worth reading and worth indexing (Internet Marketing Monitor Feb 2 2007)
Personally speaking
Google search gets more personalized (Google Blog Feb 2 2007)
Google Earth to blur key India sites
Google's satellite image service will blur strategic Indian locations such as government buildings and military sites (AFP Feb 4 2007)
Mobile giants plan secret rival to Google
Europe's biggest telecoms groups are aiming to create a mobile phone search engine that could challenge Yahoo! and Google, the US giants. (Telegraph Feb 3 2007)
Google TV 'hoax' gets viewers clicking
Google is not testing a TV service (econsultancy Jan 30 2007)
Google poised to launch alternative to Microsoft Office
Google to offer free web-based software offers into one premium package for sale (bigmouth Jan 28 2007)
Personalization Will Affect SEO: Oh, Really?!?
Traditional rank checking is dead (Traffick Jan 28 2007)
Watch the Sunrise on Google Earth
A new layer which lets users view sunrises in certain areas around the globe (SE Journal Jan 29 2007)
Nofollow Links Manipulation By Google Video For Increasing Ranks
Google Video does not add nofollow to videos that are of an advertising partner (Unofficial SEO Jan 29 2007)
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In depth search engine coverage
Pandia will bring you the latest search engine news updates several times a week.
However, if you want to get an in depth perspective on search tools and search engine marketing, you may also subscribe to Planet Ocean's monthly Search Engine News newsletter.
The Planet Ocean newsletter is part of a package that includes a regularly updated ebook on optimization and the search engine scene.
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