Online search engine marketing courses and training

You will learn a lot about search engine marketing by exploring a site like Pandia. Still, sometimes you need that interactive touch a search engine marketing course can give.

You have two major options: You may take an online course in search engine optimization or you may venture into the "real world", meeting colleagues and experts interested in the same topic as you are. This page covers online courses. See also our presentation of "offline" search engine marketing conferences and courses.

Online search engine marketing training

You will certainly get a lot out of the various search engine promotion tutorials out there. Sometimes, however, it is good to be able to ask experts for advice. Online SEO training courses will give you this form for interactivity.

Search Engine College

Kalena Jordan's Search Engine College delivers online search engine marketing training -- with or without a tutor.

The SEO starter course of the College gives you an introduction to search engine optimization (SEO) and teaches you:

• How to create effective page Title Tags.
• How to create an effective and optimized META Description Tag.
• How to create an effective and optimized META Keywords Tag.
• How to research and select appropriate keywords to target.
• How to successfully integrate search keywords within your web site copy.
• How to optimize each page of your web site step-by-step.
• How to select the important search engines and directories.
• How to submit your site to important search directories.
• How to submit your site to crawler-based search engines.
• How to decide what search engines consider to be "spam".
• How to pinpoint web design elements to avoid to ensure your site is search engine compatible.
• How to monitor your search rankings and site traffic.

The advanced course of the Search Engine College gives an overview of search engine optimization (SEO), and tells you

• How to create effective Alt Image attributes.
• How to create effective and optimized text navigation menus.
• How to use link titles and anchor text effectively.
• How to set up your site architecture to be search engine friendly.
• How web page file extensions impact search engine compatibility.
• How to optimize a frames-based site.
• How to create a search engine friendly site map.
• How to use the Robots META tag.
• How to optimize dynamic and database-driven web sites.
• How to optimize a site designed in Flash.
• How to optimize a graphic-heavy web site.
• How to increase your site's link popularity.
• How to understand Google PageRank.
• How to make use of pay for performance search engine options.
• How to measure the Return on Investment of your SEO campaign.

Go to the Search Engine College.

SEMPO training

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it, and it has its own online search engine marketing courses.

SEMPO Institute courses have been designed to assist the SEM professionals' continued education of advanced knowledge, and provide knowledge to copywriters, marketing managers, ad buyers, sales managers, webmasters and anyone who can positively or negatively influence website traffic.

There are three levels:

• Fundamentals of Search Marketing consists of 14 lessons intended to give each student a high level of understanding of the essentials of Search Engine Marketing.
• Advanced Search Engine Optimization (SEO), is a 5 module, 15 lesson course designed to teach the 'how to' of Search Engine Optimization.
• Advanced Search Advertising (PPC) is a 14 lesson course intended to teach specific tactics and advanced theories in search advertising and auctioned media.

Online Web Training

Online Web Training teaches SEO skills, using certified instructors with years of experience in the field as well as years of training. The courses are self paced and start as soon as you enroll.

Online Web Training points out that their instructor-led courses are approved by the U.S. educational system and can be taken for University CEUs.

The courses cover the full spectrum of search engine skills from the Basic SEO Course to the most advanced, and includes the latest, most innovative strategies in keyword research and behavioral research. You will learn how to attract genuinely targeted traffic that converts to and results in sales, while remain fully in compliance with search engine guidelines.

Go to Online Web Training

Search SEO Training Class

GNC Web Creations teaches the basics of SEO, along with many valuable internet marketing strategies, to increase online business profitability and visibility in the search engines.

They provide a structured SEO training class through a private Yahoo group: SEO Techniques. The online class is 100% free and is email based. You work at a pace that is comfortable for you.

The SEO Training Class helps small business owners learn the basics of search engine optimization to increase the visibility of their business in the search engines.

Once they accept your membership request to join the class, you will begin receiving the SEO training lessons in your email. All replies and assistance, along with necessary clarifications, are posted in that group.

Go to SEO Training

Search Engine Promotion Training

In this course you'll learn the techniques and tools that top search engine optimization (SEO) marketers are using today to build an online presence for their clients.

Those experienced in search engine optimization will have the opportunity to discuss the specific challenges they have related to search engines, and to learn ideas that can improve their SEO effectiveness. Some advanced optimization strategies is also be taught such as: improving link reputation, return on investment, and conversion.

This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies, HTML and programming related to web page design will find it useful.

Internet Search Marketing Inc.

Daryl Clark & Co, provide search engine marketing training over at Internet Search Marketing.

Their standard two hour search engine optimization sessions are highly interactive and only requires you to be able to access the Web. Training's are usually conducted via phone or Skype.

Clark & Co also do on-site training's for Southern California based clients. They may even travel to locations outside of Southern California and create custom SEO or Internet marketing seminars for organizations.

• Which search engines receive the most search traffic and how they impact your web site.
• How the three major search engines determine if your site is relevant and how they deliver their search engine ranking results.
• What "on page" and "off page" web design factors are most important for search engine optimization so your site will be seen by Yahoo, Google and MSN.
• How to optimize your home page and internal web pages for achieving better search results at Google, Yahoo and MSN.
• How to track who visits your site and what keywords they use to find your site.
• How to benchmark your website vs. your top competitors.
• How to research the best keywords for your business niche.
• What are the best resources for finding link partners.
• Review of the best software for managing links and finding link partners.

The ExpertRating Online Search Engine Optimization Training

The ExpertRating online SEO course is a well researched 250 page online course that has been developed for people who would like to master the science of search engine optimization. The course has been designed so that it is easily understood by beginners and people new to SEO apart from seasoned professionals.

The Search Engine Optimization Course includes all the tools, techniques and concepts related to SEO and has been developed keeping in mind the requirements of the major search engines.

Go to the ExpertRating Online Search Engine Optimization Training.

Go to Search Engine Promotion Training

See also:

• The Pandia Search Engine Optimization Gateway's list of online search engine marketing training services.
• Our list of sites devoted to search engines and Internet searching.
• The Pandia Bookstore's reviews of books on search engine marketing and optimization.

Search engine optimization workshops and conferences

Several times a year Pandia publishes articles presenting currently available search engine marketing workshops and conferences all over the world.

Click here for the latest article on SEO conferences and workshops in the news section.

If you are responsible for such venues, please let us know.