Articles on search engines and search engine positioning January - July 2005

Here continues our list of online articles on search engines and search engine positioning Pandia has found interesting.

Go to Part 1: Recommended Search Engine Reading

See also:

• The latest articles (see right hand column of the search engine news page)
• Older articles on search engine positioning,
• Scientific papers on search engine development.
• Pandia's feature articles on search engine marketing

Search Plays a Dominant Role in B2B Sales
On the role of search engines in the B2B buying process. (ISEDB July 28). See also Part 2 .

Google Sitemap for idiots
A simple intro to a complicated tool (Search Engine Journal 26 July 2005)

Search Engine Results Continuing to Diverge
A new study finds that there is not much overlap between the search engines as regards results (SEW August 2 2005)
See also Internet News.

Tracking the Blogs
Blog search engine Technorati talks about big-name competition and the increasing number of blogs (BusinessWeek July 27).

Suit accuses Google of pregnancy bias
On the combination of kids and careers at Google (NYNewwsday, July 26 2005)

Can Google Stay Google?
FastCompany interviews Sergey Brin. One point: Google is working on automated universal translation of web pages. (Predated August 2005)

Yahoo's Brilliant Solution
Fortune on Internet advertising (July 2005, found by Battelle).

A Buyer's Guide to Paid Search Advertising Agencies
Chris Sherman at Search Engine Watch on a companion to the Buyer's Guide to Search Engine Optimization Firms (July 20)

Ex-Microsoft Exec Sued Over Google Job
Google opens a China office and hires a Microsoft employee (Forbes July 19 2005)

Interview with a search engine
SatireWire talks to Ask Jeeves. It is certainly Artificial, but not Intelligence! (July 2005, thanks to Zawodny)

What Price PageRank?
PageRank does not matter anymore, Mike Grehan argues (ClickZ July 11 2005)

Why You Shouldn't Worry About the PR Update
Another article downplaying the importance of PageRank (Bill Hartzer, SE Guide July 15 2005)

Compare SEO & PPC Competitive Analysis & Keyword Research Tools
Tools for finding the best keywords (SEOBook July 14)

Basic SEO tactics for bloggers
From The Blog Herald (July 12 2005)

Should Bloggers Forget Adsense?
Does Google text ads bring money to bloggers? WebPro News (July 7 2005)

The good, bad and ugly of contextual ads from Google, Yahoo
A deeper look at the pros and cons of AdSense and ContentMatch from Online Journalism Review (6 July 2005)

5 Questions with Bloglines CEO Mark Fletcher
On Ask Jeeves' forthcoming blog search engine from Searchviews (July 5 2005)

Google's "Good Writing" Content Filter
From SearchEngineJournal (July 5 2005)

Nielsen NetRatings Search Engine Ratings
Google is still in the lead according to SEW (June 28 2005). WebSideStory confirms the trend.

Yahoo! launches My Web 2.0
Tag and share your web search findings. See also Yahoo! Search Blog and FAQ (June 28 2005)

New MSN operators explained
The MSN blog explains MSN Search's new advanced query operators (June 24 2005)

Comparing the ad relevancy of Google AdSense & Yahoo Publisher Network ads
From JenSense (June 13 2005)

Who Will Google Buy Next?
A look at who Google has acquired in the past followed by a few possibilities for Googlification and a discussion of where they might fit into Google's strategy. From Kuro5hin (June 14 2004)

In conversation with Jim Lanzone & Apostolos Gerasoulis of Ask Jeeves/Teoma
Teoma tells Mike Grehan that Google does not use PageRank. So what do they use? (e-marketing-news Feb 2005)

Interview With Greg Gershman, Founder of Blogdigger
On the RSS search engine (The Daily Rundown Feb 22 2005)

Incoming Links Aren't Hard to Come By With the Right Content
Webmasters will link to sites with interesting content, Jennifer Laycock argues (Search Engine Guide Feb 22 2005) Q.E.D!

Filthy Linking Rich And Getting Richer!
The law of "preferential attachment", wherein new links on the web are more likely to go to sites that already have many links, proves that PageRank is biased against new pages, Mike Grehan argues (e-marketing-news, undated 2004).

Pay-Per-Call: A New Avenue for Search Marketers
Heather Lloyd-Martin on a new form of text ads. (SEW Feb 22 2005)

About the New York Times: Deep into Web 2.0
Battelle on the New York Times' purchase of About (Feb 20 2005)

Google toolbar move raises online ire
The toolbar's autolink feature is controversial (CNET News.com Feb 18 2005) Cf. Google Toolbar 3 Beta.

Improving PageRank: The Papers
Academic papers on PageRank (Intervention by "orion" at SEW Forums Jun 10 2005)

Yahoo! Search Tips for Webmasters: Saving Bandwidth
We would like our sites to get indexed, but what do you do if the search engine spiders hit your servers too hard? (Yahoo! Blog Feb 10 2005)

Yahoo! Toolbar for Firefox available
The Yahoo! blog reports on the new toolbar (Feb 9 2005)

Google AdWords hijacked
Someone is inflating the number of text ad displays in order to shut out competitors (HostingTech 8. Feb 2005)

Ask Jeeves has got its own blog!
Including pretty pictures of some of the staff. (Feb 2 2005)

Apple Edges Google as Top Brand
Apple is apparently more influential than Google. (Reuters Jan 30 2005)

Microsoft Won't Bundle Desktop Search with Windows
The antitrust policy is taking its toll (eWeek Jan 2005)

Interview with a link spammer
The Register talks to a search engine spammer (Jan 31 2005)

Alternative Google from Fark.com
An amazing selection of alternative Google home pages (PG rated).

Google to provide AdWords API to Advertisers
Google gives advertiser more control (Silicon Valley Watcher Jan 20 2005)

Can Desktop Search Find Profits?
Ben Elgin is looking for desktop revenue (BusinessWeek Jan 12 2005)

Apple Mac's Spotlight May be the Holy Grail of Desktop Search
Andy Beal might buy a Mini Mac (SE Lowdown Jan 12 2005)

Why Does Search Engine Marketing Look like a Penny-Farthing Bicycle?
Greg Jarboe reflects on why organic search engine optimization is so much harder than paid placement (ISEDB Jan 11 2005)

Looking Back, Looking Ahead: Developments With Consumer Search
Danny Sullivan takes a look at media search, shopping and personal search. (SEW Jan 6 2005)

The Year in Shopping Search 2004
Sean O'Rourke summarizes the shopping search engine scene in 2004 (Organized Shopping Dec 31 2004)

Defining Google
60 Minutes' report on Google. (CBSNews.com transcript + video, Jan 2 2005)