Refersion Review

Editor's Rating:
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Overview
Good

Customizable emails and customer interface, conversion triggers, optimized referral management tools, program reporting, mobile ready, PayPal Mass Payment option, free no-cost plan.

Bad

More like an Affiliate program with limited referral program features.

Overall

Refersion's referral software provides a high level of customization and useful referral management and analytics tools to help companies build a vast network of affiliates.

Detailed Review

Established in the year 2012, Refersion became Shopify's App of the Month in May 2013. The company provides affiliate management tools and services and aims to create opportunities for online retailers to grow their business.

Content Customization

When setting up a referral program, design templates can be useful in getting up and running quickly. However, lending your own look and feel is very important to make your refer-a-friend program stand out. Refersion allows users to create unique pages by adding their own images and formatting the content based on their needs. Email notifications sent to your customers and affiliates can also be customized with the help of an easy-to-use WYSIWYG tool. You can even include your company logo to add your own personal touch. For those who are proficient with HTML, the email interface can be further customized.  

Referral Management

Managing a referral marketing system can be time consuming and frustrating without the right tools. Refersion's referral software provides a dedicated Manage section that allows users to control all aspects related to conversions, affiliates, and offers. You can set up different commission structures for each of your SKUs in terms of "Percent of sale" or a "Flat Rate" commissions. You can also use the manage section to create, change and adjust individual affiliates' commissions. To set a suitable timeframe for a customer to buy a product after clicking on an affiliate link, a Cookie Days option is also provided.      

Conversion Triggers

In order to automatically provide credit to an affiliate for a transaction that is processed on your web site, Refersion offers users three conversion trigger options. While the coupon code trigger locates the specific coupon code used and automatically credits an affiliate, the email trigger tracks conversions using the customer's email address. An SKU trigger credits an affiliate only when a particular SKU has been included in an order. Each of these triggers will credit your affiliate whether or not the customer uses the referral link. Automated tracking of your referrals ensures that all your advocates receive their rewards and also saves your business valuable time and resources.

Other Useful Tools

A Post-Purchase Channel functionality allows you to give your customers an option to enroll in your affiliate program soon after they've made a purchase. By offering them a reward soon after they've made a purchase, you not only gain their loyalty, but they'll be more likely to refer your products.

To make payments to affiliates, Refersion provides users a PayPal Mass Payment option that saves you time by paying all of your affiliates at one time. A manual payment option (personal checks, donations, gift cards, etc.) automatically files away your conversions and marks them as paid.   

Referral Reporting

To measure the efficacy of your referral program, Refersion provides a dashboard that highlights important program metrics like active affiliates, number of visits and conversions, revenue, commissions, profits, etc. This allows you to change your program as and when necessary to maximize your profitability.

Support and Sales Resources

Refersion supports its software via email. A blog provides users regular updates and tips. To help your affiliates in their marketing efforts, Refersion also provides a unique link to a variety of marketing materials called Creatives.  

Conclusion

Refersion's referral management software offers a customizable user interface that allows you to lend a distinctive and personalized touch to your referral program. A well-categorized Manage section lets you control the various aspects of your program, while the dashboard gives you a quick snapshot of how your program is performing. Conversion triggers help you automate your referral tracking process, allowing you to focus your attention on improving your business.

Pricing
Merchant Price
Official Website $27/mo Visit Website
Specifications

Referral Program Software Features

  • Widgets

  • Integrations

    3

  • API

  • Analytics

  • Setup Wizard

  • Reward Share

    0%

  • Automatic Payout

  • SSO

    NA

  • Custom Branding

  • Spam Protection

  • Responsive UI

  • Multilingual

  • Promo Tools

  • Coupon Codes

  • Social Sharing

  • Custom Portal

  • Free Trial

    14 Days

  • Support Options

    Email

User Reviews

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