Ambassador Review

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Quick setup, automated referral tracking and triggers, third-party integrations, referral management tools, ability to run multiple campaigns, 14-day free trial.


Number of advocates limited based on the plan selected.


Ambassador’s refer-a-friend program enables companies to create, manage and effectively monitor their customer referral campaigns. A high degree of automation and customization ensures smooth and effortless referral marketing.

Detailed Review

Founded in the year 2010 by Jeff Epstein, Ambassador was originally named as Zferral. Headquartered in Birmingham, Michigan, Ambassador helps companies set up word-of-mouth marketing campaigns that reward existing customers (called brand Ambassadors) for referring the company’s products to their friends and family.

Referral Automation

Though a referral marketing system can be an extremely beneficial tool for acquiring new customers, businesses don’t always have the time or resources to manage them effectively. Ambassador’s referral software can automate the entire process of tracking referrals and rewarding your advocates, freeing up your valuable time to manage your business. Your advocates, or Ambassadors, are automatically provided with a unique sharing link to promote and market your company. Customizable email triggers notify your advocates when a commission is approved and a payout fulfilled.

Referral Dashboard

To track key referral metrics, Ambassador provides its users access to an Activity Dashboard. This allows you to get a 360 degree view of your customer referral program. In addition to viewing campaign specific statistics, the dashboard also lets you know who your top ambassadors are in terms of shares, referrals and revenue earned. A social statistics section offers a quick snapshot of which social media channels, including Facebook, Twitter, and LinkedIn, are most popular among your advocates in spreading the word about your business.

The Manage Section

In order to manage the different components of a referral system, Ambassador provides its users an intuitive and well-organized Manage section. This section helps you manage your ambassadors, ambassador groups, commissions and payouts. You can use the tabs, filters and tables provided in this section to import and deactivate ambassadors, as well as segment them into groups based on the type of campaign you’re running. This section also lets you manage rewards and discount values as well as choose a commission structure to incentivize your ambassadors. Payouts are also easily managed with options to make payments automatically via Dwolla or PayPal.

Campaign Builder

Ambassador’s Campaign Builder lets you build a referral marketing campaign based on events and rewards. Every referred sale, for instance, is classified as an event with a corresponding reward. Users can create multiple campaigns effortlessly and track each one to measure the success of their referral system. This can help a business fine tune its program to maximize new customer acquisitions in the shortest possible time.


Ambassador’s referral software can be seamlessly integrated with a number of third-party applications. From email and newsletter software to billing and ecommerce applications, Ambassador’s integrations help you sync your data effortlessly. Salesforce, Shopify, Magento, PayPal and WooCommerce are among a few popular platforms that the software can be integrated with to ensure smooth functioning of your referral program.

Support and Guidance

Ambassador provides email support to all its customers. Phone support is also available for all high-end plans. A comprehensive and well-categorized knowledge base provides answers to frequently asked questions. In addition, a resource section provides access to Ebooks, Whitepapers and Case Studies that cover a variety of topics such as how to build an effective referral program and how to use your ambassadors creatively.


Ambassador’s referral tracking and management software helps you automate and effectively manage your referral campaigns. From creating new ambassadors and sending out emails, to awarding commissions and authorizing payouts, the entire process is automated and customizable based on your business requirements. Seamless integration with popular applications and the ability to manage each component of your referral program means that you can focus on your business and leave the task of marketing and acquiring new customers to a programmable and efficient system.

Merchant Price
Official Website $200/mo

Referral Program Software Features

  • Widgets

  • Integrations


  • API

  • Analytics

  • Setup Wizard

  • Reward Share


  • Automatic Payout

  • SSO

  • Custom Branding


  • Spam Protection

  • Responsive UI

  • Multilingual

  • Promo Tools


  • Coupon Codes

  • Social Sharing

  • Custom Portal

  • Free Trial

    14 Days

  • Support Options


User Reviews

This is My Choice of Referral Program

Ambassador By Zach V. on October 21st

If you are looking for a good referral program for your business, look no further. Ambassador is my first choice of referral program simply because it can give all the features that I need in this type of program. I can create several referral campaigns and monitor them all in one dashboard, which is good. This way I can track which campaign gives me the best performance in sales, and which campaign gives me the best people to help refer my products to others. The system is simple to use, with elegant interface, which I really love. It gives a kind of professional feeling when you log into the system, either as the manager or as the ambassador. Yes, my customers love this system so much thanks to the clean and elegant interface that it has.

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Been Using Ambassador for 3 Years

Ambassador By Karen S on October 4th

Creating a good brand ambassador program for my business is very easy with Ambassador. I run a website selling various things such as mugs, hats, scarfs, and clothes with my own brand in it. Sometimes, I realize that I need competent people to help me promote my products and I need a platform to manage all of these people. A business colleague introduced me to Ambassador, a great referral program that I've been using for 3 years. It has helped me to recruit top referrals for my business, and my business has a significant increase in profit month to month. Now, I have 3 physical stores in addition to the online store that I already have. I don't think that I can reach this level of success without the help of this product.

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