Welcome to this special Search Engine Strategies conference edition of the Pandia Post. Go to www.pandia.com/post/033.html for the online version of this issue.
Pandia covers the New York Search Engine Strategies Conference April 10-13 2007
The Pandia editors spent last week in New York covering the Search Engine Strategies conference.
It is a huge events with four sets of five sessions daily, in addition to other events, a large exhibition and intensive partying.
Needless to say, being two persons are not able to cover all the sessions, but we did definitely cover some of the highlights.
We have done our best to make the articles and session reports as hands on and practical as possible. The point is to give those of you that couldn't go to New York the benefit of some of the search engine expertise available there.
Susanne also blogs on our New York stay at her own personal blog and at Enjoy Food and Travel.
How to make use of link baiting and viral marketing in search engine marketing
One efficient way of generating backlinks is using link bait, coming up with an idea that gets people talking about your site and linking your way. Pandia picked the brains of link baiting experts at the Search Engine Strategies conference.
Click here to read more.Bookmark strategies for search engine optimization
Social bookmarking is getting to be an important part of search engine optimization strategies. Sites like del.icio.us impact search ranking. Read on to find out why and how you can benefit.
How to make use of social media in search engine marketing
Social search is all the rage. This makes social media optimization an important part of many web marketing strategies. If you use the social media sites the way they are supposed to be used, you generate popularity and trust and the search engines will reward you.
How to generate search engine traffic through link building
Links are a very important component of search engine success. Search engines normally consider links a vote of confidence, and a decent number of links from trusted sites will lead to a boost in rankings.
Introduction to social search
What is social search and why is it such a big deal? Chris Sherman defines it as ”Internet wayfinding tools informed by human judgment” and he thinks these tools are responses to the fact that algorithmic search has plateaued.
How to measure success in search engine marketing
On ways to measure search engine marketing success and what statistic you should care about.
Website owner? Earn money using contextual ads!
Jenstar and Shoemoney presents the best tactics for generating revenue from Google Adsense an the Yahoo! Publisher Network.
Inside Helium, a new site for writing, rating and finding articles
At Search Engine Strategies Pandia had a conversation with Mark Ranally, president and CEO of Helium. This provided a great opportunity to have a look behind the scenes of a new and booming service for user generated content.
Microsoft’s Steve Berkowitz on search and advertising
Microsoft boss hints on future MSN search innovations and the future of MSN and Live Search.
Mobile search optimization
There are many reasons for making your website work for mobiles, not the least of which is the fact that there are some interesting innovations in the field which can help mobile search come into its own.
How to succeed with online video content
Video search is expanding. Not only teenagers, but also their parents and their grandparents hang out on YouTube. But, according to Chris Sherman, “Optimizing for video search is currently at the stage where regular web search was in, I would say, 1994.”
Search engine optimization for podcasts
If you don’t already have a podcast show, there are several reasons to consider starting one: Podcasting is a direct channel to your customers, it augments site content, it’s cheap, and it’s easily distributed.
How to design search engine friendly web sites
Shari Thurow presents some practical hands on advice on designing web sites that rank well in the search engines.
In-house search engine optimization for big brands
Big companies face special challenges when developing their own search engine optimization strategies, especially when it comes to integrating SEO in other marketing and IT activities. Nevertheless, there are lessons here that can be useful for small companies and organisations as well.
Wordtracker launches guide to search engine keyword research
Wordtracker launches the Wordtracker Academy, a resource site for keyword research and search engine optimization.
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