An introduction to search engine optimization

An introduction to search engine optimization
Part 1: Building a search engine optimized site
Part 2: Top meta tag myths
Part 3: Further search engine optimization myths dispelled

Search engine optimization does bring traffic

Yes, it is true, the search engines may bring in a lot of traffic, leading to a large increase in sales if you are using the Web to sell products and services or a larger number of returning visitors.

It is also true that you may influence your ratings in search engine results by using various search engine optimization (SEO) methods.

You can certainly hire an expert to do it for you -- after all search engine marketing is a time consuming affair -- but you can also get a long way on your own.

The importance of knowing SEO

In any case you should definitely learn the ins and outs of search engine positioning. If you want to do this on your own, you must learn to avoid all the pitfalls that might get your site banned by the search engines. If you want to hire an expert, you must know enough to be able to weed out the charlatans who know just enough search engine optimization (SEO) to be dangerous.

There are a lot of myths in the world of search engine optimization and marketing, myths that may throw a beginner off track and make him or her do costly mistakes.

In this section Pandia present a series of articles for beginners that debunk these myths and discuss what SEO should really be about.

More search engine optimization resources

As soon as you have read these articles, go on to read other guides to search engine optimization. Pandia has a separate page with links to articles on search engine positioning, articles that will teach you a lot about how to get higher search engine rankings.

If you are looking for SEO sites, tools, software and online information, you may use our Search Engine Optimization Gateway. It has links to most relevant SEO resources on the Net.

However, we strongly recommend that you at the same time get hold of a more comprehensive guide to search engine marketing. If you are new to optimization, they will give you a more systematic introduction to the trade. Secondly, you can use them as SEO reference works, which can get you over the first hurdle when you are facing a particular problem.

The earlier you start studying SEO, the better, as it will stop you from having to redesign your site and write your copy all over again.

In the Pandia Resource Section you will find reviews of books and ebooks on search engine promotion.

We recommend Planet Ocean's Unfair Advantage Book on Winning the Search Engine Wars for this purpose. It is written in an easy to understand language that also non-professionals will understand. Moreover, you get a free 6 month subscription to the authoritative Search Engine News newsletter with your order.

Free email search engine marketing course

In co-operation with 1st Search Engine Ranking.com Pandia can offer you a 5 day email course on how to get to the top of search engine rankings. It's totally free and there are no obligations involved. Just enter your email address below and click on subscribe. Neither Pandia nor 1st Search Engine Ranking will give your address to any other party.

Read on...

Now it's time to go on to the first article in our series on search engine optimization, Jono Craig's introduction to building a search engine optimized site

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