Simply put, a landing page is a page where someone lands when they click on the call to action link of your marketing campaign. You can also call it a page that captures the lead for your website. Through landing pages, you can encourage your visitors to subscribe to your email list, buy your products and services, donate to a cause, visit a location or engage in any other action that you want them to.
An exceptionally designed landing page enhances the chances of conversion for your email, PPC and other campaigns. It’s no secret that your landing page should be simple and should not be jammed with information overload that can distract the users. Instead, you should focus all your efforts on the conversion.
Wishpond is a simple marketing automation platform created by Wishpond Technologies Ltd., a company founded in 2009 and based in Vancouver, British Columbia, Canada. The focus of the company is to help online marketers to automate their online..
If you're not a big fan of saas pricing model and looking to pay one time fee for cool looking landing page creator and OptimizePress is one of your best option. OptimizePress is a combo of wordpress theme and a plugin that can help you to create..
Getting a landing page created can be a tiresome and mind boggling task when you have to do it from the scratch. Instapage makes creating highly converting landing pages a cakewalk with its unique page builder. If you are an aspiring entrepreneur..
Landingi is a landing page creation app that can be easily integrated into your website irrespective of the platform it uses. The app claims to have 1,300 clients, having created 82000+ landing pages and given many conversions till the time of..
PageWiz offers hosted landing pages that can be mapped to your custom domain. Whether you are looking to create a landing page for yourself or searching for a white label solution to resell the services, PageWiz, with all its design and..
Depending upon the
objectives you are trying to achieve - list building, lead generation,
direct sales, etc. - your requirements and expectations from a landing
page creator would vary, and you should go with one that offers features
you are most likely to use. There is no point running after those high
sounding features that you don't think, will add value to your project,
either now or anytime soon in foreseeable future. Going by what most of
the popular landing page creators offer today, here are some important
features you can base your selection on.
There are some generally accepted good practices for designing an effective landing page. For example, you can't keep your visitors scrolling down for too long, your page should wear a clean and uncluttered look, it should be visually attractive, complete with relevant images and videos, it should highlight the value proposition, it should contain loud and clear call to action, etc. Make sure your landing page creator offers all these features.
Almost all landing page creators offer template based system, and come loaded with ready to use, predesigned templates. The whole idea is to give you a quick head start by saving you time, effort and technical knowhow. Wherever possible, try scanning through these templates to get a broad idea as to what the final output would look like and whether it would go well with your niche. Moreover, see to it that the layout can be easily modified to suit your taste and requirement.
Each project is unique and so should be the page design. Your page creator should allow you to add, remove, replace and customize various design elements like header, slider, blocks, boxes, timers, media players, etc. This is usually done through an options panel or a drag and drop framework, or a combination of both. Considering the selection, placement and colors of various design elements, your page creator should be able to give you a unique and personalized landing page.
If your landing page can't adapt to the screen and resolution of your visitors' mobile devices, you will be losing out a huge chunk of market to your competition. Even otherwise, one who can't give you something as popular and essential like responsive design must be lagging behind on many other technical fronts. So, if at all you happen to come across a creator offering non-responsive design, you can safely ignore it.
It will help you input your content onto the page without having to write it in HTML or any other computer language. A rich visual editor in fact is so common that you can almost take it for granted; hardly any landing page creator would disappoint you for this. So, the immediate question that comes up is: how is your page creator's editor different from others'? Look out for features like auto save, quick preview, move to trash, etc. And, how about a real time editor? Wouldn't that be great?
However good a landing page creator is, if it does not support your platform, it's no good for you. If your site is on WordPress, you'll need a creator that supports WordPress. If you are planning to use Drupal for your project, the creator should support Drupal. So on and so forth.
Most of the landing page creators offer integration with social media platforms like Facebook, Twitter, Google+, etc. and with popular email software like MailChimp, Aweber, GetResponse, etc. Check out whether your page creator can be integrated with the specific marketing channel that you'd be using.
There are a number of tools you'll require to analyze and optimize your page. Make sure your page creator either has, or supports such tools and techniques like split testing, Google Analytics, Kissmetrics and Optimizely, among others.
Some landing page creators offer period based plans (monthly and yearly) whereas others offer site based licenses (i.e. license to use on a particular number of sites you own); and choosing one over the other is best left to you. Many of them also offer a free trial period or money back guarantee for a certain period of time, just in case you want to try them out risk free.
To wrap up, look out for a landing page creator that helps you build a beautiful landing page optimized for maximum conversion.