KeywordSpy Review

Overview
Good

Provides Extensive data about competitors' keywords in terms of PPC and organic traffic. It offers detailed information for affiliate marketers.

Bad

Pricing system can be a little difficult to work with for low budget users who wish to research competitors as well as track their own.

Overall

This tool is ideal for search marketers who are more concerned with researching competitors. As an added bonus, the extensive free version helps to decide if you tend to be skeptical.

Detailed Review

KeywordSpy is a powerful, versatile tool with segmented features depending on your preferences. Their preliminary plans offer either research or tracking of keywords. KeywordSpy tends to offer good value for money compared to other similar tools available online.

Research

The Research section extensively focuses on competitors and general market research. Keying in a domain name gives you a quick overview of competitor’s adwords keywords, their ad copy as well as organic traffic keywords.  A key feature that gives KeywordSpy an overwhelming edge is the support for data from dozens of countries. Most tools offer research just pertaining to the US and maybe the UK or Canada as well. With KeywordSpy you get access to data from over 30 countries!

You will notice that KeywordSpy keeps the interface simple. On the surface, the tool seems quite bland but you can drill down deeper by clicking on individual keywords and then proceed to find more competitors eventually gathering a comprehensive field to work with.

Top Lists

Their top lists section can be a useful resource to analyze the websites with highest PPC campaigns in order to figure out what the best players in the industry are engaged in. Perhaps some strategies can be replicated to amplify the success of your campaigns. Do note that the estimated budgets may be under or overestimated depending on the website.

Affiliate

This feature is not available in the basic plan but a must-have for PPC users who are mainly focused on affiliate marketing. In fact, a large area of KeywordSpy’s Research tool focuses on affiliates. The Affiliate tool gives you an idea of what tools the top affiliates are promoting as well as the keywords they are targeting to rake in the profits. KeywordSpy also sells a separate information product to help affiliate marketers make more money with their search marketing efforts.

Tracking

Tracking is a different part of the PPC game where you master the keywords you are about to target once you have collected them using the research tools. In essence, you should be looking to use both sets of tools in order to gain the maximum out of KeywordSpy. Keep a tab on all three main search engines and analyze keywords on a daily basis from an organic and paid standpoint.
If you are looking to start with a limited pool of keywords, you might want to try the keyword overlap tool and analyze different competitors to find out the common keywords among them. This should suggest (not entirely) that these keywords should be performing well.

If you are more into organic keyword growth, the same tools such as the overlap tool is also available for organic keywords.

Tracking allows you to analyze the effectiveness of your landing page. It also gives you suggestions on how to structure your landing page which can be quite useful. Ideally speaking, if you are on a limited budget, you would benefit more from the research tool. That being said, if you are looking to run campaigns on all 3 search engines, Tracking can certainly come in handy.

Pricing

As mentioned above, pricing is quite different compared to other similar tools. KeywordSpy is available for $90 if you purchase the Research OR Tracking account but you don’t get both. The combined subscription will cost you $140 a month. If you are going for the base category, your price will be relatively low compared to other tools on the market.

Overall

KeywordSpy is definitely worth a try. The free trial version allows you to get a good feel of the product without investing any money.

Pricing
Merchant Price
Official Website $89.95/mo
Specifications

Keyword Analysis Tool Features

  • PPC Keywords

  • PPC Ads

  • PPC Traffic

  • PPC Competitors

  • Ad History

  • Organic Keywords

  • Organic Rank

  • Organic Traffic

  • Organic Competitors

  • Rank History

  • Countries

    28

  • Site Audit

  • Domain Comparison

  • Position Tracking

  • Backlink Research

  • Keyword Research

  • PLA Research

  • Affiliate Research

  • Free Trial

    Lifetime

  • Developer API

  • Branded Reports

  • Support Options

    2

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