Easy to use even for the newcomers, Google Analytics integration, economical
Simplistic features, Autoresponder functionality is limited, No A/B split testing, free account allows only 100 subscribers.
MadMimi provides an intuitive interface with a professional email campaign. The dashboard is easy to understand and operate. Additional tools can be introduced as and when required, without cluttering the dashboard. However, lack of advanced functionality can be a turn-off for the more sophisticated users.
MadMimi provides an intuitive interface with a professional email
campaign. The dashboard is easy to understand and operate. Additional
tools can be introduced as and when required, without cluttering the
dashboard. However, lack of advanced functionality can be a turn-off for
the more sophisticated users.
MadMimi is a Brooklyn, NY based email marketing service founded in 2008. The company was acquired in 2014 by the leading domain registrar and hosting company GoDaddy.
brings a fresh theme into the mix of email marketing companies. Unlike
most other services who have maintained a professional outlook, MadMimi
takes an unorthodox approach in presentation of its service as you can
see across its website. The site is not bloated with as many features
and pages as possible, it simply gets to the point.
Madmimi offers a very limited range of stock templates to choose from. Additionally, form, modifiable options available are limited, so if you are looking for extensive features to create a highly stylized and unique layout, you are out of luck. On the other hand, this works perfectly if you'd rather work with a minimalistic interface without the additional bloat.
If you are looking for a truckload of features
and add-ons, MadMimi is not the email campaign for you. However, if you
prefer an elegant design with simplistic features, it cannot get any
better. Their WYSIWYG Editor allows you to create a professional looking
campaign by using the predefined templates.
lack of visual styling options and an overkill of features ensure that
the user interface bears minimalistic options, hence, reducing the
chances of confusion. As a result, MadMimi is the best starting point
for amateur email marketers.
Multiple Integration Options
can be integrated with more than 80 third party apps from categories
like eCommerce, CRM, Web analytics, File Sharing, Video and more. Some
of the integration offered by them includes Salesforce, Eventbrite,
Gravity Forms, Zoho, Freshbooks, Highrise and Google Analytics. Most of
the integrations require a few simple stems to connect their service to
Effective Pricing Strategy
You will find
that many email marketing providers incorporate a somewhat standardized
pricing scheme with minor differences. With MadMimi you will notice that
their pricing is significantly less than any competition, which is the
service's main selling point. Mad Mini also has a free plan which is not
time based and allow collecting up to 100 email subscribers. You can
use it for as long as you require until you need to scale up if you need
more resources. It should be kept in mind though, that the free version
excludes any support.
Deliveribility & Security
amateur email marketers think that their email campaigns will land in
the audiences’ inbox. However, this is not the scenario! No matter how
good the email marketer’s relationship is with the Service provider,
some emails may end up in the recipient’s Spam folder. MadMimi just like
many leading email service providers maintain healthy relationship with
ISPs and also use up-to-date authentication tools like DKIM, SPF
records, feedback loops and multiple IPs to achieve this.
offers a range of miscellaneous features that can make a lot of
difference to your email marketing campaign. Some of these features
include multi-user access and social media promotion buttons. Create
Drip Campaigns to retain subscribers and add social media icons to
encourage your visitors to follow you on Facebook, Twitter, LinkedIn,
etc. User needs to add the website URLs and MadMimi places the icons at
the bottom of the page.
needs some major improvements in the split testing and autoresponder
departments. Minor upgrades could be made to the email design tool while
the range of pre-designed templates could be enhanced.
Email Marketing Service Features
Drag n Drop
Time Based Delivery