Easy to use interface. Almost 20 years of experience. 400+ email templates to choose from and dedicated support on weekdays.
Imported templates are not guaranteed to look the same, free version only stores upto five images, no inbox preview, split A/B testing or trigger messaging capability.
All in all, Constant Contact is user friendly and practical e-marketing solution with a varied selection of email templates. It is a great choice for new industry entrants and start-up firms alike.
Constant Contact is Waltham, Massachusetts based email marketing
service provider. The platform was founded in 1995 as Roving Software.
Today they have offices in 7 different locations in US and UK.
initial motive was to create a valuable marketing tool that would help
the SMB’s and young entrepreneur level-up against the large scale
businesses. Present day, more than 500,000 non-profits, small businesses
and other global associations rely on Constant Contact to help create
and retain customer relationships using emails.
Pricing and Plans
Constant Contact offers two different Toolkits. Email and Email Plus. Email comes with basic features while Email Plus comes with many advanced features.
The company offers a 60 day no-contract test drive where
you can send unlimited emails to 100 contacts. Pricing starts from $20 /
month for up to 500 contacts and then goes up to $35, $55 and Special
Quote for up to 2,500, 5,000 and larger email lists respectively. There
are bulk pay discount options for half-yearly or yearly subscribers and
there are bigger discounts for NPO’s and Charitable institutions.
other services in the same field offer a larger template pool, but the
400 templates that come bundled with program are comprehensive in their
own reach. The search feature makes the application very intuitive as it
gives the ability to narrow down on a set of templates by defining the
objectives like general purpose, season’s greetings, promotional
messages etc. Constant Contact also offers a ‘build-from-scratch’
feature for those who want to make their own templates on the fly.
Ways for Importing Contact Lists
application offers a versatile feature that allows users to collate all
their contacts from different databases into a single list in minimal
clicks. It’s easy to import contacts from email lists, CSV files, Gmail
database or Ms Outlook etc. Constant Contact offers a good collection of
contact management and list administering tools, making it easier to
segregate your lists into different groups and shortlist them when need
Social Media Integration
Setting up email
campaigns that drives traffic to your social profiles and gets them
engaged in various activities is a breeze with Constant Contact. The
Social Media tools offered by Constant Contact have a number of
tutorials that can get a beginner ready to run his first social media
campaign. Once the campaign is running, it is easy to keep track of the
progress as the program gives real time stats of likes, shares and
engagement generated by each and every email.
Event Management Tools
EventSpot feature of Constant Contact is a feature for people looking
to drive the audience to a particular event. This feature allows users
to create welcome emails along with corresponding event homepages and
sign-up forms for event subscribers. This not only allows building a
re-targeting list for the event, but also enables users to send other
news and information about the event to people who are interested.
Another feature that sets Constant Contact apart from all its
competitors is the ability to integrate various payment options (in case
the events have an admission fee) directly into the body of the email.
Along with the social media integration features of the program,
EventSpot is an appropriate choice for businesses and individuals
looking for event management.
Contact is a great email marketing tool to get fast and efficient email
campaigns and events running without any hassles and they offer some
great templates and features to design professional loosing emails. One
easy thing to overlook while signing up for Constant Contact is that
users need to pay according to the size of their email lists. So it’s
important to keep the mailing lists clean at all times. Shortlist any
fillers and inactive people from the list so that you can save both time
and money! The interface is also great for managing and segregating
contacts and their statistics features makes it easy to see the
effectiveness of the campaigns.
Email Marketing Service Features
Drag n Drop
Time Based Delivery